Hey there,
I'm looking for data points in articles or reports to help me get some
benchmarks on spending patterns on ski resorts for various customer
segments.  Can you please help me find any estimates or actual data on
spending at ski resorts (preferrably U.S.) spent on lodging, rental,
retail, lessons, food, and tickets?  Ideally, I'm trying to figure out
how spending on these items differs on a few dimensions: snowboarders
vs. skiers, day vs. season pass skiers, and international vs. U.S.
skiers.  So for example, if you find one article that says
international skiiers spend 25% more than U.S. skiers, one that says
U.S. skiers spend $40/day on food, and another that says season pass
holders spend 1/2 of their money on food, I'll be able to begin to
piece these together (with data I already have) to build a model on
skier consumer spending. Thanks!

---

Clarification of Question by belliot-ga on 21 Jun 2004 09:45 PDT

I know that there are several dimensions listed, so whatever you can
find on any of these customer segments is great.  I'm on a tight
deadline, so whatever you can find would be helpful... I'm using
Google Answers to supplement my own research.  Thanks...

---

Clarification of Question by belliot-ga on 21 Jun 2004 11:14 PDT

Dear researcher,
Thanks for taking my question... really appreciate your help.  I'm
aiming to get a first cut of the model I'm building done today, so if
there's any chance you could post preliminary data you find (before
it's all complete) that would be great.
Thanks,
Brian

---

Request for Question Clarification by bobbie7-ga on 21 Jun 2004 11:37 PDT

Hello again Belliot,

This question has resulted more difficult that I thought. Below you
will find some preliminary data that I located. I'm providing you with
short excerpts from each publication; however I highly recommend that
you download each one to get a better idea of the data provided.
Please let me know if I?m on the right track.



?Forty-four percent of skier spending is for lift tickets, equipment
rentals and lessons. Other purchases include restaurant meals/bar
(20%), lodging (16%), and 20% for groceries, transportation, and
retail items. Seventy-two percent of skier spending accrues to the ski
resorts themselves (44% for skiing and 28% for lodging, food &
beverages, and retail sales), while 28% is spent "off-site" in other
area businesses. Ski
areas therefore capture about half of the "non-ski" spending.? 

See Table 3. Economic Impacts of Skier Spending ; Statewide Significance

Download publication here:
http://www.prr.msu.edu/miteim/SkiExecSum.pdf

Michigan

?Downhill Ski: Stynes, D.J. and Sun, Ya Yen. 2001. Economic impacts of
Michigan Downhill Skiers and Snowboarders, 2000-01. East Lansing, MI:
Department ofPark, Recreation and Tourism Resources, Michigan State
University.Downhill Ski Report, 2000-01,

Page 7: Spending at Ski Resorts

Download publication here.:
http://www.prr.msu.edu/miteim/SkiReport01.pdf



Thanks,
Bobbie7

---

Clarification of Question by belliot-ga on 21 Jun 2004 11:57 PDT

Bobbie7,
I did come across that Michigan report and that is the type of data
we're looking for.  To help you prioritize, we're most interested in
finding out how spending differs on the following:

-Tickets: season pass v. day ticket holders
-Ski school: season pass v. day ticket holders
-Food & bev: local v. destination (out of town visitors) skiers
-Retail and other: local v. destination
-Rental: Season v. day ticket
-Lodging: Destination v. local

I know this stuff is tough to find, so if you have luck on any of it I
greatly appreciate your assistance.

Thanks,
belliot

---

Request for Question Clarification by bobbie7-ga on 21 Jun 2004 12:03 PDT

Here  is some more information:

See page 9- table 4. 

Day Trip Spending Profiles for Selected Activities, 

$ per party per day for Downhill Skiers and for Snowmobilers for the
following categories:

Lodging 
Restaurant 
Groceries 
Gas & oil 
Other transp. 
Activities 
Admissions/fees 
Souvenirs
Other 
http://www.prr.msu.edu/stynes/nvum/SpendingProfilesShort.pdf


-------------------------------------


From PricewaterhouseCoopers:

Average Daily Overnight Skier Per Person Expenditure in Alberta
http://www.alberta-canada.com/statpub/pdf/skiec.pdf


-------------------------------------


Park City skiers spend $347 per day, which includes lodging, food,
lift tickets, ski rentals, entertainment and car rentals.
Park City's three resorts reported a record 1,252,886 skier days for
the 1998-99 season.
http://www.utahtravelcenter.com/cities/parkcity/facts.htm


-------------------------------------

THE ECONOMIC IMPACT OF TOURISM IN VERMONT:
WINTER 2001

Downhill Skiing ? Page 11

http://www.uvm.edu/~snrvtdc/publications/Winter_Economic_Impact_2001.pdf


I will try to find additional information for you.

Regards,
Bobbie7

---

Request for Question Clarification by bobbie7-ga on 21 Jun 2004 12:16 PDT

Dear Belliot,

Please take a look at my findings.


VAIL RESORTS 

(dollars and skier days in thousands, except ETP)

Lift Ticket.........................    $ 57,385       
Ski School..........................      14,966         
Dining..............................      18,491         
Retail/Rental.......................      29,813         
Hospitality.........................      18,131         
Other...............................      22,342         
Total Resort Revenue................    $161,128       
Total Skier Days....................       1,956              
http://financial.washingtonpost.com/wpost/quote.asp?mode=EDGAR&DateReleased=3/16/2000&Formtype=10-Q&symbol=MTN


2002/03 Skier & Snowboarder Survey

A complete analysis of Utah's ski industry, including visitor
profiles, economic impact, trends, and industry-specific topics.

?Total Ski/Snowboard-Related Spending / Economic Impact: Total
ski/snowboard-related spending in Utah during the 2002/03 season is
estimated at approximately $704 million (excluding airfare?see
explanation of economic impact calculations on pages 53-58). This
includes $539 million in spending by out-of-state/international
residents, and $165 million in spending by in-state Utah residents.
Based on survey responses, out-of-state/international skiers are
estimated to spend an average of $251.61 per capita per day while in
Utah, excluding airfare. An average of $82.14 per day is spent
on-mountain (33 percent of total), while $169.47 is spent in town (67
percent of total). These results illustrate that ski resorts
themselves are only one of the many beneficiaries of skier
expenditures, with off-mountain businesses reaping the largest
share of the benefits.?
http://travel.utah.gov/EXECUTIVE_SUMMARY_0203_ski_utah_7-29-03.pdf

Bobbie7

---

Request for Question Clarification by bobbie7-ga on 21 Jun 2004 12:23 PDT

I also located an interesting resource: SAM Online

The source for news and information on the mountain resort industry
http://www.saminfo.com/

Please let me know if my findings have been helpful.

Thanks,
Bobbie7

---

Clarification of Question by belliot-ga on 21 Jun 2004 13:05 PDT

bobbie7
yep... these are great.  thanks v much for your help.
best,
belliot

Dear Belliot,

I am pleased that I was able to help you in a timely manner. I will
repost my findings below for your convenience.

------------------------------------------------------

?Forty-four percent of skier spending is for lift tickets, equipment
rentals and lessons. Other purchases include restaurant meals/bar
(20%), lodging (16%), and 20% for groceries, transportation, and
retail items. Seventy-two percent of skier spending accrues to the ski
resorts themselves (44% for skiing and 28% for lodging, food &
beverages, and retail sales), while 28% is spent "off-site" in other
area businesses. Ski
areas therefore capture about half of the "non-ski" spending.? 

See Table 3. Economic Impacts of Skier Spending ; Statewide Significance

Download publication here:
http://www.prr.msu.edu/miteim/SkiExecSum.pdf


-------------------------------------


Michigan

?Downhill Ski: Stynes, D.J. and Sun, Ya Yen. 2001. Economic impacts of
Michigan Downhill Skiers and Snowboarders, 2000-01. East Lansing, MI:
Department ofPark, Recreation and Tourism Resources, Michigan State
University.Downhill Ski Report, 2000-01,

Page 7: Spending at Ski Resorts

Download publication here.:
http://www.prr.msu.edu/miteim/SkiReport01.pdf


-------------------------------------


See page 9- table 4. 

Day Trip Spending Profiles for Selected Activities, 

$ per party per day for Downhill Skiers and for Snowmobilers for the
following categories:

Lodging 
Restaurant 
Groceries 
Gas & oil 
Other transp. 
Activities 
Admissions/fees 
Souvenirs
Other 
http://www.prr.msu.edu/stynes/nvum/SpendingProfilesShort.pdf


-------------------------------------


From PricewaterhouseCoopers:

Average Daily Overnight Skier Per Person Expenditure in Alberta
http://www.alberta-canada.com/statpub/pdf/skiec.pdf


-------------------------------------


Park City skiers spend $347 per day, which includes lodging, food,
lift tickets, ski rentals, entertainment and car rentals.
Park City's three resorts reported a record 1,252,886 skier days for
the 1998-99 season.
http://www.utahtravelcenter.com/cities/parkcity/facts.htm


-------------------------------------

THE ECONOMIC IMPACT OF TOURISM IN VERMONT:
WINTER 2001

Downhill Skiing ? Page 11

http://www.uvm.edu/~snrvtdc/publications/Winter_Economic_Impact_2001.pdf


-------------------------------------

VAIL RESORTS 

(dollars and skier days in thousands, except ETP)

Lift Ticket.........................    $ 57,385       
Ski School..........................      14,966         
Dining..............................      18,491         
Retail/Rental.......................      29,813         
Hospitality.........................      18,131         
Other...............................      22,342         
Total Resort Revenue................    $161,128       
Total Skier Days....................       1,956              
http://financial.washingtonpost.com/wpost/quote.asp?mode=EDGAR&DateReleased=3/16/2000&Formtype=10-Q&symbol=MTN


-------------------------------------


2002/03 Skier & Snowboarder Survey

A complete analysis of Utah's ski industry, including visitor
profiles, economic impact, trends, and industry-specific topics.

?Total Ski/Snowboard-Related Spending / Economic Impact: Total
ski/snowboard-related spending in Utah during the 2002/03 season is
estimated at approximately $704 million (excluding airfare?see
explanation of economic impact calculations on pages 53-58). This
includes $539 million in spending by out-of-state/international
residents, and $165 million in spending by in-state Utah residents.
Based on survey responses, out-of-state/international skiers are
estimated to spend an average of $251.61 per capita per day while in
Utah, excluding airfare. An average of $82.14 per day is spent
on-mountain (33 percent of total), while $169.47 is spent in town (67
percent of total). These results illustrate that ski resorts
themselves are only one of the many beneficiaries of skier
expenditures, with off-mountain businesses reaping the largest
share of the benefits.?
http://travel.utah.gov/EXECUTIVE_SUMMARY_0203_ski_utah_7-29-03.pdf


-------------------------------------

SAM Online

The source for news and information on the mountain resort industry
http://www.saminfo.com/

-------------------------------------

Search criteria:
Skier Spending by category
"skiers spend" OR "snowboarders spend"
spending habits at ski resorts
ski resort industry
ski resort market
Consumers spend +food skiing


Thank you,
Bobbie7

very tough topic... very quick turnaround.  great work!