Hello, iwanjbond-ga!
There are numerous statistics concerning low-carb dieters and product
sales in dollars, but numbers pertaining specifically to "percentages"
of low carb dieters who buy low-carb foods are harder go come by. I
did find a few current references, however, which should provide a
good overview. Note that the statistics vary with the individual
source.
In case you are not limited strictly to percentage numbers, I
provided a fairly comprehensive article at the end of my answer which
provides more insight into the "Low Carb Movement" and consumer
spending.
==
From "Low-carb diets create niche rush," by Robert Mullins. Silicon
Valley/San Jose Business Journal (May 7, 2004)
http://www.bizjournals.com/sanjose/stories/2004/05/10/focus1.html
"Forty-four percent of all adults surveyed say they are "making an
attempt to restrict the amount of carbohydrates in their diet."
** "Thirty-nine percent of the public is very or somewhat likely to
purchase a low-carb product in the next year."
The article goes on to compile some futher statistics concerning low-carb diets....
=
From "Market Research." Natural Products Industry Insider. (6/23-2004)
http://www.naturalproductsinsider.com/articles/451news18.html
"More than 70 percent of consumers have added more low carb foods and
beverages into their diet since the beginning of 2004,
** though 31 percent of those reported they did not purchase low carb
packaged items at all.
These findings from a survey of 17,000 respondents at
QualityHealth.com conducted by Marketing Technology Solutions Inc.
found consumers who have increased consumption of low carb foods are
primarily middle-aged females who describe themselves as fit and at
the proper weight."
"A survey conducted by the Health Club Panel Network found 61 percent
of health club members are Low-Carb Actives (LCA)- consumers who are
presently on a low carb diet or are trying to reduce their overall
carb intake. Health club members are three-times as likely to be LCAs
than the general U.S. population, and
** 90 percent of the reported LCAs had purchased branded low carb
products in the past month with an average outlay of nearly $40."
===
From "General Mills introduces lower-carb line-up." LowCarb Energy
http://sheknows.com/about/look/3511.htm
"A recent survey revealed that 76 percent of consumers who are
monitoring their carbs are more likely to purchase a lower-carb
offering from a brand they recognize over products from an unfamiliar
company."
"The company also released results of a new Opinion Research
Corporation survey revealing that 54 percent of consumers who are
monitoring their carbs would be interested in trying a lower-carb
version of their favorite foods. In choosing lower-carb foods, 79
percent of consumers said taste is important, 57 percent said price is
important, 56 percent said shopping convenience is important, and 53
percent said convenient preparation is important."
===
From "Low Carb: The New Fat Free?" ACNielson. (2003)
http://www.acnielsen.com/download/pdf/pubs/consumerinsight/2003/q4/lowCarb.pdf
"Blimpie?s low-carb offerings include sandwiches served onlow-carb
bread, and low-carb chips and salad dressings.The company estimates
that the new Carb-Counter itemswill account for 10 to 15 percent of
their sales."
===
From "The Craze Continues," by Joshua Lipsky. Meat and Deli Retailer
http://www.meatanddeliretailer.com/content.php?s=MR/2004/05&p=13
The following numbers don't provide "percentages" for buying foods,
but for adhering to low carb foods (which they have obviously
purchased!)
"Based on the Natural Marketing Institute?s Health and Wellness Trends
Report 2003, 21 percent of all U.S. households increased their use of
low-carb foods last year, and about 37 million Americans will try a
low-carb diet at some point this year...Adhering to the low-carb
lifestyle occurs more often at home than at restaurants, Opinion
Dynamics relays. Fifty-nine percent of those surveyed say they follow
a low-carb diet all or most of the time while eating out, while 41
percent say they only occasionally follow a low-carb diet while eating
out. Conversely, 79 percent of those surveyed say they follow a
low-carb diet while eating at home, compared to only 21 percent who
say they occasionally follow a low-carb diet while eating at home."
===
From "The Top Ten Functional Food Trends 2004," by Elizabeth Sloan. Food Technology
http://www.ift.org/publications/docshop/ft_shop/04-04/04_04_pdfs/04-04-sloan.pdf
"While estimates of the number of Americans currently on a low-carb
diet range from 15 to more than 50 million, an in-depth analysis by
the Hartman Group (2003a) indicates that only about 5% of adults - 11
million people - have a high in-volvement with low-carb diets and
products."
Additional Reading
==================
The following article has a lot of up-to-date statistics on food
purchases and low-carb dieters, but no actual percentages of
sales/dieters.
"Healthy Living." Better Food and Nutrition. Feb 27, 2004
http://www.ahh.com/files_and_pdfs/research/publications/BFN%20Industry%20Report%202-27-04.pdf
===
I hope these articles help! As always, if anything is unclear, please
don't hesitate to ask. I will be happy to help if I can.
umiat
Google Search Strategy
percent purchase of "low Carb" products
sales OR percenatge sales of "low carb" products
percent purchase of "low Carb" products
how many dieters buy low-carb foods?
percentage "low carb dieters" purchase 'Low carb" products
dieter demand for low-carb
percentage of dieter demand for low-carb |
