Google Answers: Marketing plan articles

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Q: Marketing plan articles ( No Answer, 0 Comments )

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Subject: Marketing plan articles
Category: Business and Money > Advertising and Marketing
Asked by: heliadon-ga
List Price: $50.00

Posted: 28 Jun 2004 14:33 PDT
Expires: 28 Jul 2004 14:33 PDT
Question ID: 367438

Where are some articles in well-respected business magazines
(Fortune, Inc, Entrepreneur, Smartmoney, for example) that address
the importance of developing some kind of marketing plan as a key step
to company growth? The ideal articles will quote CEOs or high-ranking
company leaders saying that having a marketing plan is important, that
having a plan and executing pays a strong return on investment.

Clarification of Question by heliadon-ga on 30 Jun 2004 08:47 PDT
The Wall Street Journal is another target citation.

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