Hello Betsybasset!
These following statistics from the US government show that the 55-64
age group spends the highest amount on jewelry at $172 per capita. The
45 to 54 age group spends $143.
U.S. Jewelry expenditure by age per capita.
65 & over $49
55-64 $172
45 - 54 $143
35-44 $101
25-34 $101
Under 25 $70
Signet Group
http://www.signetgroupplc.com/signetplc/images/us_con_demos.gif
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The bar chart on page 13 presents an index of jewelry sales by age group.
Baby boomers (45 -to 54 and 55 - 65 age groups) are spending more
money on jewelry than the other age groups.
Aber Diamond Corporation
http://www.otpp.com/web/proxydocs.nsf/web/AberDiamondCorp6282001AnnualReport/$FILE/aber-annual.pdf
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?Baby boomers will make the 45-64 year old segment of the population
the fastest growing age group over the next ten years. According to US
Government sources, the per capita expenditure on jewellery in this
age group, averaged over a four year period, is higher than in any
other age group.?
Signet Group
http://www.investis.com/signet/annualreport2001/pages/us_operating_review.html
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?The market for jewelry in the United States has grown 14 percent in
the last half decade, according to Jewelers of America, Inc. This
growth can no doubt be related to older consumers who tend to buy more
jewelry, and more expensive pieces of jewelry at that. ?
http://oak.cats.ohiou.edu/~sc258097/esp/memo4.htm
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Gold Jewelry Segmentation Study
?In 2002, the World Gold Council conducted a comprehensive
segmentation study that identified five main US consumer clusters,
each with different demographics, buying habits and attitudes toward
gold jewelry.?
http://www.nationaljeweler.com/nationaljeweler/profitguides/gold/consumer/index.jsp
20% of the U.S. female population
Age group: balanced across spectrum, with 53% under 40
Average total spent on gold jewelry in last 12 months: $580
http://www.nationaljeweler.com/nationaljeweler/profitguides/gold/consumer/passionate.jsp
19% of the USA female market,
Age group: balanced across spectrum, with 61% under 40
Average total spent on gold jewelry in last 12 months: $690
http://www.nationaljeweler.com/nationaljeweler/profitguides/gold/consumer/chic.jsp
33% of the U.S. female population.
Age group: 78% under 40; 46% under 30 With the core group averaging 15-35 years
Average total spent on gold jewelry in last 12 months: $160
http://www.nationaljeweler.com/nationaljeweler/profitguides/gold/consumer/hedonist.jsp
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About the Jewelry Consumer
?The demographic profile of the fine jewelry customer is a youthful
female with above average income. Women purchase fine jewelry at a
higher rate than men; 43 percent of women vs. 34 percent of men
reported they bought fine jewelry in the past year. Purchase incidence
of jewelry rises with income, with households with incomes of $75k
plus having the highest purchase incidence.?
Unity Marketing
http://www.refresher.com/!umi.html
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2003 Mendelsohn Affluent Survey
Income also affects jewelry expenditures
Income Jewelry Expenditure
$75,000 to $99,999 $767
$100,000 to $199,999 $1,118
$200,000 or more $2,544
2003 Mendelsohn Affluent Survey
http://www.mmrsurveys.com/a03bro.pdf
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Search criteria:
Jewelry expenditure by age group
Jewelry spending by age group
Jewelry sales by age group
Per capita Jewelry spending by age group
Per capita Jewelry expenditures by age group
I hope you find this information useful!
Best regards,
Bobbie7 |
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