I'm looking for a set of statistics on what factors most influence the
decison to purchase software in the medical industry.

What is really needed is data on the media channels that are of most
influence when shopping for major software purchaces. By that I mean
things like direct mail pieces, Demo CDs, tradeshow experiences,
supplier's website, etc.

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Clarification of Question by eclecticdan-ga on 11 Jul 2004 12:38 PDT

This could be the results of a shopper survey or some other form of
analysis on the efficacy of each communication channel.

While it would be nice, the stats don't have to be exclusive to the
medical industry... or even software. I do however need this data
quickly. Any comments are appreciated!