If you know what you're doing, you can probably find most of these
data is just a few locations (don't even try if you've never done this
before!).

Ideally, I'd like to have a table (Excel or Quattro spreadsheet
probably easier and better for me) that looks like this (see the
bottom for all categories):

            AM Radio                        FM Radio         Monochrome TV
        Set Sales   HH Penetration (%)*    Set S. HH%         Set. S. HH%
             
Year
1915
1920
1921
1922
1923...
...
1997
1998
1999
2000
2001
2002
2003
2004
(2005 forecaast and beyond (forecast published in 2004) a bonus but not required)

Hardware:
AM Radio
FM Radio
FM Stereo
B&W TV
Color TV
Stereo TV 
Large Screen TV
Digital TV (if available)
HOME Computer
Basic Cable
Premium Cable
Digital Cable
Analog DBS (C-band)
DBS (Dishnetwork/DirecTV today)
Beta VCR
VHS VCR
blank tape (annual/cumulative sales) 
CD players
CD-R recorders
DVD players
DVD discs (annual/cum. sales)
DVD-R recorders
DVD-R discs
DVR (TiVo, etc.)

Bonus (*not* required):
Telephone (yes, starting around 1880)
Dial-up Internet
DSL
Cable broadband

---

Clarification of Question by drbruce-ga on 26 Jul 2004 12:07 PDT

Here is an example from Great Britain that is close to what I am
looking for. Unfortunately, I am not sure they post the data from
which the sales projections emerged.

See http://www.andorraweb.com/bass/

I can easily create the spreadsheet, though I'm not experienced with
the field of which the data is coming from.

If you would clarify what Set Sales HH Penetration % is, I could probably help.

Thanks very much for your response!

HH = households in the U.S.  For example, there are close to
110,000,000 households with television (and, believe it or not, there
are some with no TV).

Penetration = of the 110,000,000 households (A.C. Nielsen posts th
~110m on its web site) that have, for example, 1 or more DVD players.
Ideally, of course, I'd love to see numbers on what % of TV households
have 1 DVD player, 2, 3, etc.

There is a magazine called T.W.I.C.E. (This Week in Consumer
Electronics) that has some of this information. Television Digest with
Consumer Electronics is a weekly newsletter that publishes annual
estimates in January and then tweaks them again in February. It is
expensive, but there are databases out there that include it.

The old information like telephones and AM radios should be available
on the FCC's web site. Unfortulatey, they stopped gathering this data
in the last 5 or 7 years, but the old stuff should still be there.

Let me see if I answered your questions.

BK

See http://www.keepmedia.com/pubs/TWICE/2002/01/21/254487?from=search&criteria=dvd%20player%20units%20sold&refinePubTypeID=101
for an example article, but the best references would spell out the
information in a table.

Set sales = # of units sold in the U.S. in a given year. So even if
60% of households (HH) already have a DVD player, 50,000,000 DVD
players could have been sold with the bulk going to HH that already
had a DVD.

Let me know if this answers your questions.

Thanks!

BK

Here is another example (look at the consumer electronics section) of
a source of data that might be free in some library-like periodical
databases:

http://www.appliancemagazine.com/main/mktresearch/2004_05_stat_review.php