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Subject:
Search Ranking
Category: Business and Money Asked by: drew34-ga List Price: $2.00 |
Posted:
14 Jul 2004 18:47 PDT
Expires: 13 Aug 2004 18:47 PDT Question ID: 374229 |
Does the .shtml extension hurt your rankings in Google? More specifically, is it "worse" than .html? |
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There is no answer at this time. |
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Subject:
Re: Search Ranking
From: pdarrall-ga on 28 Jul 2004 04:05 PDT |
URLs : Apart from the Domain Name, directory names and filenames are very important to Google. These won't help as much as a keyword rich Domain Name. But it does help. Here's how Google sees files on a server... the most important page is the homepage at the root. Next are the directory and subdirectory homepages (up to 2 deep). Next are the files on the root named something other than what is thrown up by default. Even your file name extension has importance. An older study also has .shtml rank highest, then .shtm, html and htm in that order for straight web pages. .php actually ranks best for dynamic pages, then .asp. So here is a list of possibilities in the order that they might rank best: server.com/index.php server.com/default.php server.com/home.php server.com/index.asp server.com/default.asp server.com/home.asp server.com/index.shtml server.com/default.shtml server.com/home.shtml server.com/index.shtm server.com/default.shtm server.com/home.shtm server.com/index.html server.com/default.html server.com/home.html server.com/index.htm server.com/default.htm server.com/home.htm server.com/keyword/index.php server.com/keyword/default.php server.com/keyword/home.php server.com/keyword/index.shtml server.com/keyword/default.shtml server.com/keyword/home.shtml server.com/keyword/index.shtm server.com/keyword/default.shtm server.com/keyword/home.shtm server.com/keyword/index.html server.com/keyword/default.html server.com/keyword/home.html server.com/keyword/index.htm server.com/keyword/default.htm server.com/keyword/home.htm server.com/keyword/keyword2/index.php server.com/keyword/keyword2/default.php server.com/keyword/keyword2/home.php server.com/keyword/keyword2/index.shtml server.com/keyword/keyword2/default.shtml server.com/keyword/keyword2/home.shtml server.com/keyword/keyword2/index.shtm server.com/keyword/keyword2/default.shtm server.com/keyword/keyword2/home.shtm server.com/keyword/keyword2/index.html server.com/keyword/keyword2/default.html server.com/keyword/keyword2/home.html server.com/keyword/keyword2/index.htm server.com/keyword/keyword2/default.htm server.com/keyword/keyword2/home.htm server.com/keyword-keywords.php server.com/keyword-keywords.shtml server.com/keyword-keywords.shtm server.com/keyword-keywords.html server.com/keyword-keywords.htm Filenames are literally almost anything including graphics. Name your graphic images and Flash elements with keyword rich names. Use the alt tag or title tag to accentuate the keyword(s) by repetition (but only once per title/alt tag unless it is also in your business name). |
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