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Q: US market statistics for cookbooks and cooking magazines ( Answered 5 out of 5 stars,   2 Comments )
Subject: US market statistics for cookbooks and cooking magazines
Category: Business and Money
Asked by: cookguy-ga
List Price: $50.00
Posted: 08 Jul 2002 07:24 PDT
Expires: 07 Aug 2002 07:24 PDT
Question ID: 37510
What is the total US dollar sales and unit volume for cookbooks and
cooking magazines? That is, in the US, how many cookbooks were bought
by consumers last year? How many cooking magazines were sold? What was
the total # of dollars for each?

Request for Question Clarification by journalist-ga on 08 Jul 2002 12:22 PDT
Try as I might, I could not locate the information you seek for the
year 2001.  However, you may consider becoming a member of BookWeb,
which offers numerous statistics and marketing information to its
members.  Here is a link to one of their open stats pages - look at
the cooking/crafts info:

Should you need statistics for other years, I did find some of them,
so please answer clarification if any other years of statistics would
be appropriate.

Clarification of Question by cookguy-ga on 08 Jul 2002 13:34 PDT
Does not need to be data from 2001. I am looking for basic trend data,
so if you had multiple years in the late 90's or early 00's that would
be fine also.

Subject: Re: US market statistics for cookbooks and cooking magazines
Answered By: mwalcoff-ga on 08 Jul 2002 16:51 PDT
Rated:5 out of 5 stars
Unfortunately, the answer to your question depends on whom you ask.

***Cookbook publishers Callawind Publishers Inc. claims
( 60 million cookbooks sold
in the U.S. last year.

***Quoting the American Booksellers Association, The National
Restaurant Association
( says
cookbook sales in the U.S. rose from 27.5 million in 1991 to 41.8
million in 1995. Cookbooks are a $400 million a year industry,
according to the NRA article.

***Another publisher, West 175 Media Group Inc.
(, quotes a far
larger estimate: "The U.S. is by far the leading market for cookbooks.
During the year 2000, nearly 530 million cookbooks and wine books were
sold, approximately 8% more than in 1999, with a 9% annual growth rate
since 1996. Over half of the books sold are hard covers. These
statistics were compiled by 1PSOS-NPD Book Trends of Rosemount,
Illinois and reported by "Publishers Weekly" on July 23,2001."

***The American Booksellers Association counted 102 million adult
"cooking/crafts" books sold in 1998, down from 109 million in 1997 but
up from 83.5 million in 1991. See

***The Census Bureau
( says Americans
spent $27.8 billion on books and maps in 1998. I don't know how much
of that was for adult books, but the ABA calculation that 10 percent
of adult books sold are cookbooks or craft books make the NRA's
estimate of cookbook revenue at $400 million seem somewhat

I would contact the ABA (contact info: or the American Association of
Publishers ( for more information on
cookbook sales statistics.

***Statistics for U.S. magazine subscription revenue from the Magazine
Publishers' Associatio are at

***The Audit Bureau of Circulation ( lists
circulation figures for only five "epicurean" magazines:

Bon Appetit (1.268 million)
Food & Wine (978,277)
Gourmet (947,399)
Saveur (385,579)
Fine Cooking (216,132)

See ( for ABC reports.

***Reader's Digest Association claims 4.6 million subscribers to its
Taste of Home magazine. See

***Wilkofsky Gruen & Associates sells data on the magazine industry.
See (

I would contact the MPA for more-specific information. For contact
info see (

I hope this information has been of some help.

Search strategy:
million cookbooks sold

publishing industry statistics

food magazines million

magazine publishing statistics food
cookguy-ga rated this answer:5 out of 5 stars
I got much more than I expected! Information was very useful and a
terrific time saver. To be honest, I'm not in love the Pricline-style
name-your-price approach to getting answers, but I guess that is
better than having fixed fees. Maybe more guidelines as to market
rates and fair pricing would help buyers.

Subject: Additional link
From: zerocattle-ga on 08 Jul 2002 20:15 PDT publishes annual reports on the book publishing industry,
as well.

"The Subtext Perspective on Book Publishing 2001-2002 is available.
[...]  Call us at 203-316-8008 for further information. Ask for
Stephanie Oda or Glenn Sanislo."

:) zerocattle-ga
Subject: Re: US market statistics for cookbooks and cooking magazines
From: prof-ga on 09 Jul 2002 09:53 PDT
According to Publishers Weekly, Jan. 2001, Americans purchased 530
million cooking/wine books in 2000.

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