I'd like to know how many advertising messages people in the UK are
exposed to on average each day. If possible, I'd also like this broken
down into business owners (key decision-makers) and the general
public.

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Request for Question Clarification by bobbie7-ga on 23 Jul 2004 09:29 PDT

Hi Lsb!

I located the number of advertising messages a day that an average
consumer is exposed to in the UK.  I could not find the breakdown of
this number into business owners and the general public.

I realize that I wasn?t able to locate all the information you
requested in your question.

If you are interested in this partial information that I provided, you
could lower the price of your question accordingly, and I will gladly
post my findings as the official answer to your question.

(You can change the price by going to "My Account,"
selecting "My Unanswered Questions", clicking on the question, and
then clicking on "Change Question Parameters" to modify the pricing.)


Best regards,
Bobbie7

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Clarification of Question by lsb-ga on 24 Jul 2004 00:15 PDT

Hi
Many thanks for your message. The business owner part is quite
critical really. Past studies have shown key decision makers at work
are exposed to more commercial messages than the average during the
day, but I ideally wanted to know how many more with an 'official'
recent study.
Many thanks for your input and for taking the trouble, but I think I'm
going to cancel the question and use ballpark figures based on the
figures I already have.
Kindest regards, LSB

I don't think anything but a wild estimate is possible. 200 per day
for small children where the TV is used as a baby sitter. 60 per day
for the average Brit of all ages. 20 per day for key desission makers
and business owners who typically waste little time watching TV with
commercials. The latter likely perceive most of the ads they do
hear/see as bad advice and half truths or worse.   Neil

Thanks for your comment. What I'm hoping is that there's been research
done on this, like there has in the States. I understand that research
has been conducted on this in the US for some years and am looking for
the equivalent in the UK. Also, it's not just TV adverts that would
need to be included. It would have to include everything from
magazine/newspaper ads, roadside ad boards and messages on buses, for
example.