j.g. quicke and partners. case study euro.gov.uk/case_page
source www.euro.gov.uk/arc_casespdf/jd_quickpdf
1 what are the main factos affecting demand for tradional cheese?
2 what do you understand by term marketing mix? Use this concept to
analyse how j.g. quicke might market their main product succefully.
3 what are the main issues dor J.G. quicke of the adoption of the euro from 2002?
4 Provide a SWOT analysis for J.G. Quicke and parters.

I eat about one pound per week of chopped mild chedder cheese which we
buy in 4 pound bags, and freeze most of it. Wife buys a 10 ounce brick
weekly of sharp chedder, typically Kraft or Cracker Barrel brand,
occasionally the store brand sharp cheder. Traditional cheeses are
essential to pizza and some Itallian dishes; otherwise most Americans
under age 70 prefer the cheap (1/2 the retail cost)american cheese
(not traditional) served on McDonald's cheese burgers. As the older
generation dies out, and/or becomes too senile to notice, traditional
cheese consumption will continue to decline,even if the price drops a
bit. Likely first world countries will follow the USA with about a ten
year delay. Sorry, I have no idea on questions 2 though 4.   Neil