Hi,

I was currently asked if it is possible to import all the web user
data into a backend system. The purpose would be to perform marketing
activities based on this data. The web user data would of course
enrich the CRM data a lot (expecially since it is systematically
collected without human interaction).

My gut feel tells me that there could be legal or business reasons not
to do this. I am fine with importing registration data such as email
address, phone numbers, and interests submitted by the users, but to
also include web activity, such as viewed product pages.

What I would like to get is answers to the following questions:
1. Are there legal implications (in the US or in the EU) to connect
registration profile data with normal sales/customer data in the
backend system?
2. Are there legal implications (in the US or in the EU) to connect
web user data with registration profile data *and* with normal
sales/customer data in the backend system?
3. What areas would be important to avoid from a business perspective
(customer privacy concerns etc).
4. Are there any examples of companies having done this, and what are
their experiences?

Please summarize your findings for the US and for the EU in these
areas! Please ask for clarifications whenever necessary!

Best Regards,
Tornell-ga