I see there is no answer to this question, and I'm afraid I don't have
an answer for you either. However I can perhaps point you in the
right direction. Check out www.bscol.com for a listing of certified
Ballabced Scorecard vendors and check out their websites. Many will
have articles, magazines, case studies etc that may provide you with
some of the information you are looking for. Sometimes contacting the
vendors directly works, but in many cases the measures they collect
are considered intellectual capital which they aren't looking to just
give away. I'm not to sure what an "Interactive Agency" is exactly,
but what I can tell you is that each agency, organization,
company...will have their own twist on the "Balanced Scorecard"
framework. Certainly there should be some consistent measures
regarding interactive agencies but really the scorecard would have to
be customized to make sure that all of your needs would be met, and
that would make it difficult to get a fully comprehensive list of
metrics. |
