I am interested in finding out about a Chinese woman's magazine called
Healthworld. How large is it's circulation? What are the names of the
various sections in a recent issue? What health topics does it cover?
What is your assessment of the quality of the writing? If someone
reads Chinese, you can find this information at www.healthworld.com.cn

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Clarification of Question by ezwriter-ga on 01 Aug 2004 19:17 PDT

Just found out that the name of the magazine is: Health World Magazine

from it's website:
Targeted readers: female, age 26 ~ 38, mid to high income white-collar workers
The circulation volume is: 348400 / month
No. of Subscribers: 55000
Circulations in the Major cities:
Beijing: 62000
Shanghai: 60000
GuangZhou: 38000
ShengZen: 32000

Name of each section:
1. Hot topic this issue
2. Food and Health
3. News in health care for females
4. Relationships and Intimacy
5. Healthy life in the City (guide)
6. Mental Healthiness
7. Consult the Doctor

My personal Opinion: Quality of writing is ok.
And if you're considering it as a marketing vehicle, more in-depth
assessment either in this media or other alternatives is suggested.

Thanks for your excellent answer. Two small questions: can you tell me
the name of the publisher? Can you tell me a couple of the health
conditions discussed in the issue that is online?
Thanks so much, Alvain.

The Health World Magazine in China, claimed that they are associated
with and supported by the Publishing House of "Chinese Medical
Association".  http://www.cma.org.cn/
http://www.cmaph.com.cn/
I'm not able to identify any individual's name within their website
regarding the "publisher".
But they do have an email address provided for the editorial office,
here it is: healthworld@welink.com.cn

As I could see on their website, most of the articles are small pieces
and easy to read articles (definitely not academic reports nor medical
papers), the wide ranges of topics covered:
food, drink, sleep, exercise, weight-reducing, right way to use
medicine, vegetarian, cosmetics, beauty, romance, sexual-life,
life-style, and some Q&A.

This magazine seems to me a very common, ordinary magazine that
targeted a wide range of readers, for their leisure hours reading.