I am look for as much information as possible about the marketing and
advertising of Financial firms such as Smith Barney; Citigroup;
Merrill Lynch; Morgan Stanley; etc.

Specifically, I am looking for information about the effectiveness,
ineffectiveness; the good and the bad of advertising/marketing for
this type of firm; how much (on average) this type of firm spends on
marketing/advertising; and really anything that can be found about
marketing/advertising for financial firms.

Thanks
Links to specific sites with this information is a fine answer.

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Clarification of Question by gatepourri-ga on 10 Aug 2004 14:42 PDT

I am wondering if I am not paying enough for this question... Is that
why no one has attempted to answer? I am desperate for this
information and have spent hours online looking. If 15.00 isn't
enough, please tell me and I'd be willing to up it as much as needed.

Thanks

gatepourri,

This is not the kind of question in which I have expertise, but I
believe your question would be more attractive to Researchers if you
were to do two things: raise the price, and be more specific about the
amount of research required. When a customer says "as much information
as possible," there is no way for us to know how much work is
expected. It's easier for us if a customer says something like "I
would like ten links on this subject." If a Researcher knows what your
expectations are, this makes our jobs much easier.

pinkfreud, Google Answers Researcher