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Q: publicis group buy ad agency fallon ( Answered 5 out of 5 stars,   0 Comments )
Question  
Subject: publicis group buy ad agency fallon
Category: Business and Money > Advertising and Marketing
Asked by: saab-ga
List Price: $2.00
Posted: 13 Aug 2004 20:20 PDT
Expires: 12 Sep 2004 20:20 PDT
Question ID: 387649
how much did Publicis Groupe pay for Fallon Worldwide when they bought them?
Answer  
Subject: Re: publicis group buy ad agency fallon
Answered By: juggler-ga on 13 Aug 2004 21:52 PDT
Rated:5 out of 5 stars
 
Hello.

The sale price was estimated to be $120 million.

See:

"Earlier this year, Publicis acquired the Minneapolis-based Fallon
McElligott for an estimated $120 million."
source:
Media Life Magazine, June 19, 2000
http://archives.medialifemagazine.com/news2000/jun00/weekofjun19/news10620.html

"Publicis Group is acquiring Fallon McElligott [for $120m], catching
Madison Avenue off guard, by Stuart Elliott, NYT, C10."
source:
Mergers&Acquisitions - Jan-Feb, 2000
http://www.timesizing.com/a&m0001s.htm


--------
fallon publicis
"Fallon McElligott for" million

I hope this helps.
saab-ga rated this answer:5 out of 5 stars

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