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Subject:
Market segmentation for stock video footage
Category: Business and Money > Advertising and Marketing Asked by: dv808-ga List Price: $60.00 |
Posted:
25 Aug 2004 08:13 PDT
Expires: 24 Sep 2004 08:13 PDT Question ID: 392369 |
I got a great answer yesterday from bobbie7 - the worldwide market for stock video footage is about $300MM per year - several sources were provided (NICE JOB!!!). My follow-up to that includes three items: 1. How is that market segmented? What percentage of the customers are ad agencies, film studios, independent film makers, etc... and, what kind of footage are they demanding? 2. What part of the $300MM market is spent on very high quality footage such as HD format (more expensive), and what part is spent on lower quality, less expensive clips? 3. One source reports the market is growing at 20% per year - what is fueling the growth? Is it streaming web video, independent films, corporate multimedia stuff, etc...? |
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Subject:
Re: Market segmentation for stock video footage
Answered By: bobbie7-ga on 26 Aug 2004 13:34 PDT Rated: |
Dear Dv808, Thank you for accepting my findings as the official answer to your question. The price you are offering is fair. Thank you. :) I am reposting the information in the answer box to make it official. ---------------------------------------------------------------------- Here is an excellent graph: Percent of U.S. Corporate film and video buyers of stock video by type of stock http://millimeter.com/images/archive/401mmstock.pdf Article: New Markets Push Growth at National Geographic Film Library http://millimeter.com/mag/video_stock_hot/index.html ?Rupert Gavin, Chief Executive, BBC Worldwide, said "It's crucial that we maximize the value of the BBC archive and by using digital technology we will open up our business to its full potential. The overall global market in archive footage is estimated to be worth around £150m per annum and our new service will give us a bigger foothold in this very important market." "The demand for motion imagery is forecast to grow substantially over the next decade as the expansion of broadband and third generation telephony opens up an increasing number of media outlets. As one of the world's leading media companies, with its access to a vast archive and a substantial global reach, this is a natural market for BBC Worldwide to exploit," added Simon Gibbs, Managing Director, BBC Motion Gallery. "The extension of our footage licensing business into new markets offers an improved service, benefiting all those involved in the creation and usage of moving images worldwide. The BBC brand is the natural choice for quality footage and we anticipate gaining a greater market share with our distinctive offering." http://millimeter.com/pressroom/BBC_Motion_Gallery_Opens/index.html Perspectives on HD Stock : Major Players http://millimeter.com/mag/video_perspectives_hd_stock/index.html Get It Now: Stock Footage on the Internet http://millimeter.com/mag/video_stock_footage_internet/index.html Outlook http://millimeter.com/mag/video_outlook_digital/ It's a Small World: Global Networking Shapes the Stock Footage Business http://millimeter.com/mag/video_small_world_global/index.html ACSIL You may consider joining the Association of Commercial Stock Image Licensors (ACSIL). Membership Benefits ?ACSIL is working to transform the stock footage industry. By becoming a member, you will enjoy the following key benefits that can help you transform your business as well: ? Access to exclusive industry and market research ? Seminars and other educational opportunities ? Cooperative marketing and press opportunities ? Added online visibility through linkage to the ACSIL website ? Networking and idea exchange with industry leaders? The Association of Commercial Stock Image Licensors (ACSIL) is committed to answering these questions. ?What do the customers want and how do I reach them? Is the stock footage market growing and what?s my market share? Where can new sales talent be found? Which digital technology will transform the industry and when is the right time to invest in it? How can we educate our buyers about our business? What are the industry best practices? Where can I network with other footage professionals? http://www.acsil.org/membership.htm? Best regards, Bobbie7 |
dv808-ga rated this answer: |
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Subject:
Re: Market segmentation for stock video footage
From: bobbie7-ga on 26 Aug 2004 13:09 PDT |
Hello again dv808, I?ve been researching your question and unfortunately I have not located very much information. Here is an excellent graph: Percent of U.S. Corporate film and video buyers of stock video by type of stock http://millimeter.com/images/archive/401mmstock.pdf Article: New Markets Push Growth at National Geographic Film Library http://millimeter.com/mag/video_stock_hot/index.html ?Rupert Gavin, Chief Executive, BBC Worldwide, said "It's crucial that we maximize the value of the BBC archive and by using digital technology we will open up our business to its full potential. The overall global market in archive footage is estimated to be worth around £150m per annum and our new service will give us a bigger foothold in this very important market." "The demand for motion imagery is forecast to grow substantially over the next decade as the expansion of broadband and third generation telephony opens up an increasing number of media outlets. As one of the world's leading media companies, with its access to a vast archive and a substantial global reach, this is a natural market for BBC Worldwide to exploit," added Simon Gibbs, Managing Director, BBC Motion Gallery. "The extension of our footage licensing business into new markets offers an improved service, benefiting all those involved in the creation and usage of moving images worldwide. The BBC brand is the natural choice for quality footage and we anticipate gaining a greater market share with our distinctive offering." http://millimeter.com/pressroom/BBC_Motion_Gallery_Opens/index.html Perspectives on HD Stock : Major Players http://millimeter.com/mag/video_perspectives_hd_stock/index.html Get It Now: Stock Footage on the Internet http://millimeter.com/mag/video_stock_footage_internet/index.html Outlook http://millimeter.com/mag/video_outlook_digital/ It's a Small World: Global Networking Shapes the Stock Footage Business http://millimeter.com/mag/video_small_world_global/index.html ACSIL You may consider joining the Association of Commercial Stock Image Licensors (ACSIL). Membership Benefits ?ACSIL is working to transform the stock footage industry. By becoming a member, you will enjoy the following key benefits that can help you transform your business as well: ? Access to exclusive industry and market research ? Seminars and other educational opportunities ? Cooperative marketing and press opportunities ? Added online visibility through linkage to the ACSIL website ? Networking and idea exchange with industry leaders? The Association of Commercial Stock Image Licensors (ACSIL) is committed to answering these questions. ?What do the customers want and how do I reach them? Is the stock footage market growing and what?s my market share? Where can new sales talent be found? Which digital technology will transform the industry and when is the right time to invest in it? How can we educate our buyers about our business? What are the industry best practices? Where can I network with other footage professionals? http://www.acsil.org/membership.htm? ------------------------------------------------------ If you are interested in the partial information that I was able to locate, you could lower the price of your question accordingly, and I will gladly post my findings as the official answer to your question. (You can change the price by going to "My Account," selecting "My Unanswered Questions", clicking on the question, and then clicking on "Change Question Parameters" to modify the pricing.) Best regards, Bobbie7 |
Subject:
Re: Market segmentation for stock video footage
From: dv808-ga on 26 Aug 2004 13:30 PDT |
bobbie7 - You bet! Just reduced to $60. Is that fair? Thanks! dv808 |
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