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Q: Market segmentation for stock video footage ( Answered 5 out of 5 stars,   2 Comments )
Question  
Subject: Market segmentation for stock video footage
Category: Business and Money > Advertising and Marketing
Asked by: dv808-ga
List Price: $60.00
Posted: 25 Aug 2004 08:13 PDT
Expires: 24 Sep 2004 08:13 PDT
Question ID: 392369
I got a great answer yesterday from bobbie7 - the worldwide market for
stock video footage is about $300MM per year - several sources were
provided (NICE JOB!!!). My follow-up to that includes three items: 1.
How is that market segmented? What percentage of the customers are ad
agencies, film studios, independent film makers, etc... and, what kind
of footage are they demanding? 2. What part of the $300MM market is
spent on very high quality footage such as HD format (more expensive),
and what part is spent on lower quality, less expensive clips? 3. One
source reports the market is growing at 20% per year - what is fueling
the growth? Is it streaming web video, independent films, corporate
multimedia stuff, etc...?
Answer  
Subject: Re: Market segmentation for stock video footage
Answered By: bobbie7-ga on 26 Aug 2004 13:34 PDT
Rated:5 out of 5 stars
 
Dear Dv808,

Thank you for accepting my findings as the official answer to your question.
The price you are offering is fair. Thank you. :)

I am reposting the information in the answer box to make it official.

----------------------------------------------------------------------


Here is an excellent graph:

Percent of U.S. Corporate film and video buyers of stock video by type of stock
http://millimeter.com/images/archive/401mmstock.pdf

Article:
New Markets Push Growth at National Geographic Film Library
http://millimeter.com/mag/video_stock_hot/index.html


?Rupert Gavin, Chief Executive, BBC Worldwide, said "It's crucial that
we maximize the value of the BBC archive and by using digital
technology we will open up our business to its full potential. The
overall global market in archive footage is estimated to be worth
around 150m per annum and our new service will give us a bigger
foothold in this very important market."

"The demand for motion imagery is forecast to grow substantially over
the next decade as the expansion of broadband and third generation
telephony opens up an increasing number of media outlets. As one of
the world's leading media companies, with its access to a vast archive
and a substantial global reach, this is a natural market for BBC
Worldwide to exploit," added Simon Gibbs, Managing Director, BBC
Motion Gallery.

"The extension of our footage licensing business into new markets
offers an improved service, benefiting all those involved in the
creation and usage of moving images worldwide. The BBC brand is the
natural choice for quality footage and we anticipate gaining a greater
market share with our distinctive offering."
http://millimeter.com/pressroom/BBC_Motion_Gallery_Opens/index.html


Perspectives on HD Stock : Major Players
http://millimeter.com/mag/video_perspectives_hd_stock/index.html

Get It Now: Stock Footage on the Internet
http://millimeter.com/mag/video_stock_footage_internet/index.html


Outlook
http://millimeter.com/mag/video_outlook_digital/

It's a Small World: Global Networking Shapes the Stock Footage Business
http://millimeter.com/mag/video_small_world_global/index.html


ACSIL

You may consider joining the Association of Commercial Stock Image
Licensors (ACSIL).

Membership Benefits

?ACSIL is working to transform the stock footage industry. By becoming
a member, you will enjoy the following key benefits that can help you
transform your business as well:

? Access to exclusive industry and market research
? Seminars and other educational opportunities
? Cooperative marketing and press opportunities
? Added online visibility through linkage to the ACSIL website
? Networking and idea exchange with industry leaders?

The Association of Commercial Stock Image Licensors (ACSIL) is
committed to answering these questions.

?What do the customers want and how do I reach them? 
Is the stock footage market growing and what?s my market share?
Where can new sales talent be found? 
Which digital technology will transform the industry and when is the
right time to invest in it?
How can we educate our buyers about our business? 
What are the industry best practices? 
Where can I network with other footage professionals?
http://www.acsil.org/membership.htm?



Best regards,
Bobbie7
dv808-ga rated this answer:5 out of 5 stars

Comments  
Subject: Re: Market segmentation for stock video footage
From: bobbie7-ga on 26 Aug 2004 13:09 PDT
 
Hello again dv808,

I?ve been researching your question and unfortunately I have not
located very much information.


Here is an excellent graph:

Percent of U.S. Corporate film and video buyers of stock video by type of stock
http://millimeter.com/images/archive/401mmstock.pdf

Article:
New Markets Push Growth at National Geographic Film Library
http://millimeter.com/mag/video_stock_hot/index.html


?Rupert Gavin, Chief Executive, BBC Worldwide, said "It's crucial that
we maximize the value of the BBC archive and by using digital
technology we will open up our business to its full potential. The
overall global market in archive footage is estimated to be worth
around 150m per annum and our new service will give us a bigger
foothold in this very important market."

"The demand for motion imagery is forecast to grow substantially over
the next decade as the expansion of broadband and third generation
telephony opens up an increasing number of media outlets. As one of
the world's leading media companies, with its access to a vast archive
and a substantial global reach, this is a natural market for BBC
Worldwide to exploit," added Simon Gibbs, Managing Director, BBC
Motion Gallery.

"The extension of our footage licensing business into new markets
offers an improved service, benefiting all those involved in the
creation and usage of moving images worldwide. The BBC brand is the
natural choice for quality footage and we anticipate gaining a greater
market share with our distinctive offering."
http://millimeter.com/pressroom/BBC_Motion_Gallery_Opens/index.html


Perspectives on HD Stock : Major Players
http://millimeter.com/mag/video_perspectives_hd_stock/index.html

Get It Now: Stock Footage on the Internet
http://millimeter.com/mag/video_stock_footage_internet/index.html


Outlook
http://millimeter.com/mag/video_outlook_digital/

It's a Small World: Global Networking Shapes the Stock Footage Business
http://millimeter.com/mag/video_small_world_global/index.html


ACSIL

You may consider joining the Association of Commercial Stock Image
Licensors (ACSIL).

Membership Benefits

?ACSIL is working to transform the stock footage industry. By becoming
a member, you will enjoy the following key benefits that can help you
transform your business as well:

? Access to exclusive industry and market research
? Seminars and other educational opportunities
? Cooperative marketing and press opportunities
? Added online visibility through linkage to the ACSIL website
? Networking and idea exchange with industry leaders?

The Association of Commercial Stock Image Licensors (ACSIL) is
committed to answering these questions.

?What do the customers want and how do I reach them? 
Is the stock footage market growing and what?s my market share?
Where can new sales talent be found? 
Which digital technology will transform the industry and when is the
right time to invest in it?
How can we educate our buyers about our business? 
What are the industry best practices? 
Where can I network with other footage professionals?
http://www.acsil.org/membership.htm?

------------------------------------------------------

If you are interested in the partial information that I was able to
locate, you could lower the price of your question accordingly, and I
will gladly post my findings as the official answer to your question.

(You can change the price by going to "My Account,"
selecting "My Unanswered Questions", clicking on the question, and
then clicking on "Change Question Parameters" to modify the pricing.)


Best regards,
Bobbie7
Subject: Re: Market segmentation for stock video footage
From: dv808-ga on 26 Aug 2004 13:30 PDT
 
bobbie7 - You bet! Just reduced to $60. Is that fair? Thanks!

dv808

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