jpbischke --
The only really reliable information on this subject is that produced
by Nielsen Media Research, the preeminent supplier of television
viewing data. Nielsen's most recent compilation of information on
this subject (for 2002) is as follows:
On average, in 2002:
Men watched television for 4 hours and 22 minutes per day;
Women watched for 4 hours and 58 minutes per day;
Teens watched for 3 hours and 9 minutes per day; and
Children watched for 3 hours and 10 minutes per day.
Finally, television was viewed by someone in a household for a total,
on average, of 7 hours and 44 minutes per day.
Source: Nielsen Media Research
Nielsen's tables for 2002 and for many previous years are published here:
Television Bureau of Advertising: Trends in Television: Time Spent Viewing.
http://www.tvb.org/nav/build_frameset.asp?url=/rcentral/index.asp
Search Strategy:
I am familiar with the reputation of the Nielsen company and with the
Television Bureau of Advertising ("TVB"), so I went directly to TVB's
site to look for your information. I then conducted various Google
searches to assure reasonable confidence that there is no more recent
authoritative information available online.
I am confident that this is exactly the information you are looking
for, and I was happy to be able to provide it for you promptly. If
anything is unclear, please ask for clarification before rating the
answer.
markj-ga |
