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Q: Powerbar's "Don't Bonk" Anthem ( No Answer,   1 Comment )
Question  
Subject: Powerbar's "Don't Bonk" Anthem
Category: Arts and Entertainment > Television
Asked by: nekkibasara13-ga
List Price: $3.00
Posted: 26 Aug 2004 19:00 PDT
Expires: 25 Sep 2004 19:00 PDT
Question ID: 393197
During the Sydney Olympics of 2000, a rather unusual commercial aired
on American TV on the night of the opening ceremonies.  In a nutshell,
it featured (to my hazy recollection) US olympic athletes singing a
song in the vein of "We are the World."

As the song built up to an amazing climax (at least as amazing as a
cheesy ad jingle can be), I fully expected the words of the chorus to
be something along the lines of "Do your best" or "Don't give up." 
However, seemingly with tears streaming down their faces and fists
shaking with determination, the athletes ended up chanting in unison,
"Don't bonk."

Further research led me to discover that "Don't bonk" actually means
"Don't hit a brick wall - replenish yourself with Powerbar."  Still,
the phrase was hardly household knowledge at the time, so it puzzled
me as to why Powerbar went with such an obscure slogan for a
commercial aired on such prime advertising real estate.  After all,
EVERYBODY watches the opening ceremonies.

Anyway, my question is this:

Could you please tell me the lyrics to the Powerbar "Don't Bonk" theme
song?  And, if possible, would you be able to provide a website with a
movie file of the original commercial or perhaps an MP3 of the theme
song?  Preferably a website that's free?

Thanks in advance.

NOTE: I apologize if the price is low, but a) it's a question about a
commercial, for heaven's sake, and b) the price of my question went
down somewhat because Google lost my question on TWO, count them, TWO
separate occasions.  Therefore, I'm a little bit miffed at the website
right now, although I do promise a tip of equal value for the
researcher should this information be obtained.
Answer  
There is no answer at this time.

Comments  
Subject: Re: Powerbar's "Don't Bonk" Anthem
From: rcarr-ga on 30 Aug 2004 06:53 PDT
 
I'm sorry I can't answer your question but it amused me greatly as
"bonk" is a British slang term for sex!

So the song in question, if released in Britain, would be exhorting
people to not engage in carnal gratification!

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