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Subject:
How to increase online repeat business and reduce acquisition cost?
Category: Business and Money > eCommerce Asked by: benmar-ga List Price: $25.00 |
Posted:
30 Aug 2004 12:08 PDT
Expires: 29 Sep 2004 12:08 PDT Question ID: 394638 |
We are a vitamin and supplement online retailer who has been in business for two years. We have been steadily increasing the sales mainly through search engines, search engine placement ads and word of mouth advertising. About 95% of the orders are web orders and the rest are placed via telephone. However, 80% of the total orders are ONE TIME orders and most of those were placed via online. We offer lower prices on most of the popular products compared to many of our competitors. We have been monitoring the conversion rate between browsers and cart to orders. To increase the repeat business and increase the conversion rate, we have recently introduced various steps such as Frequent Buyer Program, catalog distribution with orders, streamlined online steps to reorder, reduced steps, streamlined shopping cart, telephone follow-up, etc. According to some of the research, top online retailers are doing anywhere from 45-65% of repeat business. What are some of the other proven strategies and tactics that we can take now to increase our repeat orders while reducing our customer acquisition cost? Please provide us with practical steps that can be implemented easily. |
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There is no answer at this time. |
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Subject:
Re: How to increase online repeat business and reduce acquisition cost?
From: boardy-ga on 30 Aug 2004 19:33 PDT |
What is your web address? It would be good to see what your site has to offer from a customers perspective. |
Subject:
Re: How to increase online repeat business and reduce acquisition cost?
From: respree-ga on 30 Aug 2004 22:42 PDT |
Here are a few ideas for you. http://www.powerhomebiz.com/vol71/comingback.htm |
Subject:
Re: How to increase online repeat business and reduce acquisition cost?
From: benmar-ga on 31 Aug 2004 18:14 PDT |
Here is the main site: http://www.naturalpharmacy.com Ailment and supplement specific sites as part of the NaturalPharmacy.com are listed in the footer. |
Subject:
Seek copartner
From: bbend-ga on 18 Sep 2004 08:11 PDT |
I have a handbag store in Chinese. I want to begin international business. But I am not good at sell on line. I want to seek a copartner in an English country. She/He can find the buyer and I can supply the products at a lowest prices for her/him. |
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