I'd like a current estimate from a foot-notable source for the
telvision market (including broadcast, cable and satellite) preferably
measured in revenues.  I would like to
sub-totals for the advertising market, the t-commerce market (qvc stuff)
and subscriptions/pay per view.  These don't all need to be from the same
source, and simply need to provide a sense for the size and breakdown
of revenue sources in the television industry.

Hello again Joe,

Here are my findings regarding the television market.

=============================
Television advertising market 
=============================

The U.S. television advertising market is worth between $55 billion 
and $58 billion.

Excerpt: 

 ?Even though the numbers are small, industry executives expect
growing DVR usage to roil the $58 billion US television advertising
market, as increasing numbers of consumers, particularly the most
affluent who are most likely to rent the devices, get the power to
program their own television viewing, and ignore the traditional
30-second television spot.?

Boston Globe: August 29, 2004
http://www.boston.com/news/local/articles/2004/08/29/comcast_to_market_new_video_recorder/

?More perspective, the U.S. TV advertising market is currently over
$55 billion and not nearly growing as fast advertising on the
Internet.?
http://www.yeald.com/Yeald/a/24211/is_google_as_good_as_the_hype.html

Growth:

?Wall Street analysts expect the overall US television advertising
market ? critical to News Corp?s profitability ? to grow by between 6
and 8 per cent, buoyed by the US economic recovery, the Olympics and
the presidential election?

Time Online: August 12, 2004 
http://business.timesonline.co.uk/article/0,,9071-1213423,00.html

According to PricewaterhouseCoopers: 

? Advertising revenues, the life-blood of the TV industry, gained in
the second half of 2003 and are poised for a solid if not spectacular
year in 2004. In the US, PricewaterhouseCoopers expects robust 10.6%
TV advertising market growth in 2004 -- driven by Olympic and
political ad revenues. For Europe's six major TV markets -- the UK,
Germany, France, Spain, Italy and the Netherlands -- we expect 5.4% TV
advertising growth in 2004.?

Hollywood Reporter
http://www.hollywoodreporter.com/thr/pwc/talking_display.jsp?vnu_content_id=2068692


==========
T-commerce
==========

?T-commerce is expected to reap $45 billion annually by 2005, according to Ovum.?

E-Commerce Times : 08/27/03
http://www.ecommercetimes.com/story/31435.html


T-commerce: $69 billion by 2007

?Ovum, however, noted that TV-based e-commerce (t-commerce) has
"significant potential" as alternative to PC-based e-commerce.

"It will account for almost 20% of total e-commerce revenues by 2007,
and will contribute to slowing growth in PC-based e-commerce" the
research firm predicted.

It estimated t-commerce transactions to increase from $1.8 billion in
2002 to approximately $69 billion by 2007.?

IT Matters
http://itmatters.com.ph/news/news_04032002b.html


T-Commerce could contribute 10 to 15 per cent of overall pay TV
revenues by 2005-06 (Ovum 2003)
http://www.broadcastpapers.com/data/IKSValueAddedTV05.htm

Here?s an interesting article:
T-Commerce Beats E-Commerce
The triumph of the QVC shopping channel By Daniel Gross
July 8, 2003,
http://slate.msn.com/id/2085320/


T-commerce, buying through your television, looks set to transform
broadcasting and the way we view television. A recent Forrester
Research report predicts revenues of $20billion from digital
interactive TV.

Tornado Insider
http://www.tornadoinsider.com/press/presses.asp?pressID=1749


==========================
subscriptions/pay per view
==========================

In the United States, pay-per-view generates about US$2-billion annually
http://www.friends.ca/News/Friends_News/archives/articles03300101.asp

The pay-per-view market was etimated to be worth some $1.5 billion in
200, according to Jupiter Media Metrix.
http://news.com.com/Blockbuster+tests+video+streaming/2100-1023_3-250126.html

According to In-Stat/MDR, the subscription and pay-per-view market
could reach more than 17 million user and $1.9 billion in revenues
(U.S.) by 2006.
http://www.skyreport.com/skyreport/june2002/061002.htm


Search terms used:
" TV OR television advertising market" billion
"t-commerce market" revenue OR revenues
"t-commerce " "* billion"
television OR TV "pay per view "  "* billion"
Televison subscription market billion


I hope you find this information useful!

Best regards,
Bobbie7

You rock!  I didn't notice the search queries on your last post.  That
is a nice touch :-)

Dear Joe, 

Thanks again for the five star rating and tip!

Best wishes,
Bobbie7