We are a small progressive firm working for non-profit issues and
candidates. We are writing a pamphlet and want to use some
quotes/sayings as headlines for various topics. This is geared towards
campaigns and strategies. I have listed these words which I would like
some catchy phrase/quote or saying such as: Necessity is the mother
of invention--but in my case it was the impetus of creativity.
The words are:
Relevant
Rapport (as in building rapport between candidate and voter)
Accurate
Evolution--from the early days of politics....
Catalyst
Expert
Innovative or innovator
Principles (foundations)
Integrated or inter-related (as in tie all of the elements together)
targeting--specific voters, |
Request for Question Clarification by
pafalafa-ga
on
03 Sep 2004 16:20 PDT
I thought I'd try my hand with "Relevant" to see if any of these are
what you're looking for:
George F. Will
...modern political philosophers defined man as a lump of matter whose
most politically relevant attribute is a form of energy called
"self-interestedness.
Evelyn Waugh
Don't analyse yourself. Give the relevant facts and let your readers
make their own judgments.
Hannah Arendt
Wherever the relevance of speech is at stake, matters become political
by definition, for speech is what makes man a political being.
Susan Sontag
Existence is no more than the precarious attainment of relevance in an
intensely mobile flux of past, present, and future.
Are these helpful? Or are you looking for something less wordy?
Let me know.
pafalafa-ga
|
Clarification of Question by
1angst-ga
on
03 Sep 2004 19:56 PDT
We are a small progressive firm working for non-profit issues and
candidates. We are writing a pamphlet and want to use some
quotes/sayings as headlines for various topics. This is geared towards
campaigns and strategies. I have listed these words which I would like
some catchy phrase/quote or saying such as: Necessity is the mother
of invention--but in my case it was the impetus of creativity.
The words are:
Relevant- --as in the candidates? message in the TV was relevant to
the voters lives or the issue and photographs in the campaigns direct
mail piece was relevant to the voter and their family. The benefits of
a relevant message
Rapport ?the sense of rapport (a sense of knowing) between the
candidate and the voter
Accurate- as in the targeting is accurate
Evolution?how strategies have improved over the years through
experience and technology
Catalyst- cause for the development of a new strategy ie .because
campaign A had less money than campaign B?they had to find a better
way to promote their candidate
Expert- expert in their field
Innovative or innovator- in this case we are referencing someone who
developed a new political strategy or technique competitive
advantages of being innovative)
Principles (foundations)- Use the following 5 key principles
Integrated or inter-related (as in tie all of the elements together)
?the mail and television advertising should be thematically and
strategy tied together so they support one another
targeting--specific voters, or the benefits of-micro targeting as in
identifying different voters by different demographic values, such as
age, gender, location, lifestyle
Anything having to do with voting, as in casting a vote, not using
one?s right to vote, election day vote % in the USA ? (to be used for
Get Out The Vote and Early or Absentee Voters Strategy
introduction---for instance- in this great democracy only ___% go to
the trouble to vote.
|
Clarification of Question by
1angst-ga
on
03 Sep 2004 20:36 PDT
The less wordy the better!
|
Request for Question Clarification by
hummer-ga
on
07 Sep 2004 08:56 PDT
Hi 1angst,
How's this?
EXPERT [expert in their field]
"An expert is a man who has stopped thinking - he knows!"
Author: Frank Lloyd Wright
ACCURATE [as in the targeting is accurate]
"There is no substitute for accurate knowledge. Know yourself, know
your business, know your men."
Author: Lee Iacocca
EVOLUTION [how strategies have improved over the years through
experience and technology]
"There are no shortcuts in evolution."
Author: Louis D. Brandeis
INNOVATIVE [someone who developed a new political strategy or
technique competitive advantages]
"A leader is someone who steps back from the entire system and tries
to build a more collaborative, more innovative system that will work
over the long term."
Author: Robert Reich
"If you're not failing every now and again, it's a sign you're not
doing anything very innovative."
Author: Woody Allen
PRINCIPLES (foundations) [Use the following 5 key principles]
"Expedients are for the hour; principles for the ages"
Author: Henry Ward Beecher
INTEGRATED [inter-related (as in tie all of the elements together]
"Integrate what you believe in every single area of your life. Take
your heart to work and ask the most and best of everybody else, too."
Author: Meryl Streep
TARGETING [specific voters]
"Set your target and keep trying until you reach it."
Author: Napoleon Hill
VOTING [Anything having to do with voting]
"Voting is a civic sacrament."
Author: Theodore Hesburgh
"Bad officials are elected by good citizens who do not vote."
Author: George Jean Nathan
"Vote early and vote often."
Author: Al Capone
"Only votes talk, everything else walks."
Author: Dan Rather
CATALYST [cause for the development of a new strategy - they had to
find a better way to promote their candidate]
"I'm a catalyst for change - You can't be an outsider and be
successful over 30 years without leaving a certain amount of scar
tissue around the place."
Author: Rupert Murdoch
"Like dogs, bicycles are social catalysts that attract a superior
category of people"
Author: Chip Brown
RAPPORT [the sense of rapport (a sense of knowing) between the
candidate and the voter]
"The most effective way to achieve right relations with any living
thing is to look for the best in it, and then help that best into the
fullest expression."
Author: Allen J. Boone
Regards,
hummer
|
