Critically analyse and evaluate the work of Mahadevan (2003):
Mahadevan, B. 2003). Making sense of the emerging market structures in
B2B e-commerce. California Management Review, vol 46, no. 1, pp.
86-100.
3 pages of A4 max (excluding the page containing the reference list),
12/10 pt Times New Roman (or equivalent), single space, 2 cm margin.
Ref: Wise, R. and Morrison, D. (2000). Beyond the exchange: The future
of B2B. Harvard Business Review, 78(6), p. 86-96
Barnes-Vieyra, P. and Claycomb, C. (2001). Business-to-Business
E-Commerce: Models and managerial decisions. Business Horizon, 44(3),
p. 13-20
Bloch, N. and Catfolis, T. (2001). B2B E-marketplaces: How to succeed.
Business Strategy Review, 12 (3), p. 20-28.
Kaplan, S and Sawhney, M. (2000). E-Hubs: The new B2B marketplaces.
Harvard Business Review, 78(3), p. 97-103
and other necessary ref welcome....