Hi:  Hi I need some help selecting the right search terms for the
google ad words program.  Currently the term that I am using is "tea"
which is very very broad.   I get a lot of hits, but the conversion
rate is very low.  Specifically, I would like to see the answer
detail:
1) How would one go about increasing the number of terms to "narrow"
the hits to prospects who are really interested in buying tea?
2) How would one determine the number of hits one is likely to get
(other than the technique provided by google ad words, which in my
opinion is not very satisfactory)
3) Suggestions on key words I might use in place of "tea" that might
give me comparable hit rate