According to this article from August 15, 2004, thirty percent of U.S.
households own a digital camera.
"For the 12 months ending in June, about 12.3 million digital cameras
were sold in photo specialty stores, computer and office superstores,
electronics stores, mass merchandisers, online and other sales venues,
according to the NPD Group. That's a 33 percent increase from the 12
months prior to that, when consumers bought 9.2 million cameras in
those same retail chains. These purchases represent about two-thirds
of all camera sales made during those years.
Thirty percent of U.S. households now own a digital camera, said Kerry
Flatley, a senior research analyst at market research group
InfoTrends. Only 20 percent of U.S. households owned a digital camera
by mid-2003."
Daily Camera: Thirty percent of U.S. households own a digital camera
http://www.dailycamera.com/bdc/national_intl_business/article/0,1713,BDC_2464_3109545,00.html
Here is another estimate:
"Besting predictions, as of March 2004 digital cameras now reside in
39 percent of U.S. households, compared with 31 percent a year ago,
according to CEA Market Research. For 2004, CEA projects digital still
cameras will reach more than 15.2 million factory unit sales, with
revenues flashing up to $4.2 billion. That compares with factory unit
sales of 12.5 million in 2003, a leap of more than 30 percent over the
9.3 units sold the previous year."
Consumer Electronics Association: Digital America
http://www.ce.org/publications/books_references/digital_america/digital_imaging/default.asp
Regarding trends for the near future:
"By the end of 2004, 46% of all USA households will own a digital
camera. (Source: ImageData 2003)"
SimplePhoto: Mini-labs
http://www.simplephoto.com/website/minilabs.html
"Dataquest research shows that 50 percent of U.S. households will own
a digital camera by 2006, said Scott Bauhofer, senior vice president
and general manager of Online Stores for Best Buy."
Best Buy and Shutterfly Team Up to Sell Digital Photofinishing Product
http://www.findarticles.com/p/articles/mi_m0EIN/is_2002_Oct_15/ai_92831487
"Digital photography, once the expensive pastime of technophiles, is
catching on fast in mainstream America as digital camera prices
decrease and image quality increases.
Nearly one in five U.S. households has a digital camera. The Gartner
Dataquest research firm predicts that more than half of U.S.
households will own a digital camera by 2006."
Sign On San Diego: Picture This
http://www.signonsandiego.com/news/computing/personaltech/20030128-9999_1b27pict.html
"First time buyers are contributing to the high growth rates in the
consumer digital camera market, and industry analysts InfoTrends/CAP
Ventures predicts two more years of strong growth before sales peak.
Digital camera sales are expected to reach 22.8 million in the US by
the end of this year, a 42% growth over 2003. InfoTrends also predicts
that the average price of cameras is set to rise."
Digital Photography Review: Digital camera sales to peak in two years
http://www.dpreview.com/news/0407/04073002camerasales.asp
This detailed report, prepared by the Photo Marketing Association
International, may be helpful. Its main focus is on the photofinishing
industry, but there are camera sales charts that you may find
interesting:
Photo Industry 2004: Review and Forecast
http://www.pmai.org/new_pma/Marketing_Research/Photo%20Industry%202004.pdf
My Google search strategy:
Google Web Search: percent households "digital camera OR cameras" 2004
://www.google.com/search?hl=en&ie=UTF-8&q=percent+households+%22digital+camera+OR+cameras%22+2004
Google Web Search: "digital camera market" forecast "united states"
://www.google.com/search?hl=en&ie=UTF-8&q=%22digital+camera+market%22+forecast+%22united+states%22
Google Web Search: "digital camera OR cameras" penetration "united states"
://www.google.com/search?hl=en&ie=UTF-8&q=%22digital+camera+OR+cameras%22+penetration+%22united+states%22
I hope this information is useful. If anything is unclear or
incomplete, or if a link doesn't work for you, please request
clarification; I'll be glad to offer further assistance before you
rate my answer.
Best regards,
pinkfreud |
