Hello!

I am trying to find the U.S. Advertising Spending for 7 companies for
the most recent year available:

Fuji Photo Film
Imation
Maxell (Hitachi Maxell)
Memorex (unit of Hanny Holdings)
Sony Electronics
TDK
Verbatim (owned by Mitsubishi Chemical Corporation)

I don?t need to know what the spending is for various media (print,
TV, etc.), but if there is any breakdown for any of the companies into
some sort of product groups (i.e. devices vs. blank media), that would
be helpful.  I?m most interested in their spending on blank optical
media ? CDs and DVDs.  However, an answer without the product
breakdown would be fine.

Thanks so much!

---

Request for Question Clarification by bobbie7-ga on 13 Sep 2004 11:30 PDT

Dear LAurenn79,

I can provide you with U.S. advertising spending for 

- Fuji Photo Film
- Sony 
- Imation

I also found worldwide advertising spending for TDK, Sony and Fuji.

If you are interested in the partial information that I was able to
locate, you could lower the price of your question accordingly.
 
(You can change the price by going to "My Account," selecting "My
Unanswered Questions", clicking on the question, and then clicking on
"Change Question Parameters" to modify the pricing.)


Thanks,
Bobbie7

---

Request for Question Clarification by bobbie7-ga on 13 Sep 2004 11:33 PDT

I failed to mention that the data for Imation is for the year 2003,
2002 and 2001. The data for Fuji and Sony is for the year 2002.

---

Clarification of Question by laurenn79-ga on 13 Sep 2004 11:49 PDT

Hi Bobbie7!

Thanks so much for your info.  I'm definitely interested in the data
that you found -- both the US and global info.  I've lowered the price
to $30.  I'll repost the other companies in a new question and see if
anyone else wants to answer.  Thanks!

-LaurenN79

Dear LaurenN79,

I?m glad that my findings are useful!


===========================================

Imation 

2001   $28 million
2002   $25 million
2003   $24 million

Excerpt from IMATION CORP 10-K filed on 03/01/2004

Advertising Costs: 

?Advertising costs are charged to expense as incurred and totaled
approximately $24 million, $25 million, and $28 million in 2003, 2002,
and 2001, respectively.?

http://www.hoovers.com/free/co/secdoc.xhtml?ipage=2642420&doc=0&attach=on

Imation filings
http://www.hoovers.com/imation/--ID__51726,Page__1,Sort__D--/free-co-sec.xhtml


===========================================


Fuji Photo Film Co. Tokyo 

Worldwide Advertising Spending      2002       267
U.S. Measured Media Spending        2002         14
Figures are in millions of U.S. dollars


Sony Corp. Tokyo 

Worldwide Advertising Spending       2002    1,513 
U.S. Measured Media Spending         2002      875
Figures are in millions of U.S. dollars

Source: 
Advertising Ages
Global Marketing 2003


There?s a wealth of information regarding advertising spending in this document.
Download here:
http://www.tns-global.kz/ru/download/reports/GlobalMarketing2003.pdf


===========================================


TDK 

Advertising costs:
¥ 5,546 Yen (Millions)
Year ended March 2003
Taken from FORM 6-K SECURITIES AND EXCHANGE COMMISSION
http://www.tdk.co.jp/tjaai01/aai01402.pdf


===========================================


Search criteria:
Fuji Photo Film, Imation, Maxell, Memorex, Sony Electronics, TDK, Verbatim 
Advertising spending, expenses, costs, expenditures


I hope this helps!

Best regards,
Bobbie7

Excellent -- thanks!

Thank you very much for the five stars and generous tip!
--Bobbie7