GM Chevrolet dealer's gross margin on a Tahoe for an average size dealership?

Margin really has nothing to do with the size of the dealer. All GM
Dealers pay the same for a given vehicle. All this is set forth on the
invoice. Yes ther really is only one invoice. I suppose if you are
after the total gross margin you need to subtract the holdback from th
invoice price. Let me see the least expensive Tahoe on our lot has an
MSRP of $36,465. Its pure cost invoice minus the hold back is
$31,475.55. That Would make $4,989.45 the gross when it sells at the
MSRP, which they never do. If you would like to see our selection of
Tahoes, the largest in Oklahoma, go to www.marcheitzchevy.com.