Google Answers Logo
View Question
Q: search advertising market ( Answered 5 out of 5 stars,   0 Comments )
Subject: search advertising market
Category: Business and Money > Advertising and Marketing
Asked by: peterstone1-ga
List Price: $20.00
Posted: 19 Sep 2004 16:33 PDT
Expires: 19 Oct 2004 16:33 PDT
Question ID: 403439
In terms of dollars, what is the estimated size of the total
search-related online advertising market in 2004?
Subject: Re: search advertising market
Answered By: bobbie7-ga on 19 Sep 2004 18:01 PDT
Rated:5 out of 5 stars
Hello PeterStone1,

The search-engine based advertising market is worth between $2 billion
and $2.6 billion.

Please refer to the relevant excerpts below.

 ?According to Jupiter Research, search-engine based advertising is a
$2 billion market that accounts for about a quarter of the total
online advertising market.

Analysts predict that it has the potential to grow to about $6 billion
over the next few years, led by the three major search providers
Google, Yahoo and MSN.?

CNN Money: April 30, 2004


?Six-year-old Google, founded by two Sanford University graduate
students, has become the major player in the $2 billion search-engine
advertising market and has created one of the most recognized brands
largely through grass-roots, word-of-mouth advertising.?

L.A. Lorek, Express-News Business Writer


From a Bloomberg News Feature:

They're trying to take a larger share of the $2.5 billion search-
engine advertising market after sales of such ads almost tripled last

Bloomberg News Feature: April 2004

?Paid search will continue to grow faster than any other sector of
online advertising, increasing from $2.6 billion in 2004 to $5.5
billion in 2009.?

Vision Report: August 6, 2004


According to META Group the search engine advertising market will
reach $5 billion by 2006.

Search engine Lowdown: October 15, 2003


Search terms used:
" search-related advertising OR ad market" +billion
" search *  advertising OR ad market"  +billion

I hope this helps!

Best regards,
peterstone1-ga rated this answer:5 out of 5 stars
Very good answer - on point, thorough and well documented.

There are no comments at this time.

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  

Google Home - Answers FAQ - Terms of Service - Privacy Policy