Hello again Peterstone1,
I located an excellent study by ComScore Media Solutions and the
Internet Advertising Bureau regarding click-through rates for the
sponsored ads that appear on the right side of the search results.
Title:Measuring the Effectiveness of Sponsored Search Marketing
Date: July 2003
By: James Lamberti, Vice President, Media Solutions
The cost of the full study report is $995, but you can access a pdf
file that presents the basic findings here: (40 pages)
www.iab.net/events/pdf/search/comscore-MediaSolution.pdf
Relevant findings:
Page 12:
Click-through rates are over 4 times higher than Free Search
Across all categories, an 18.3% click through rate was recorded for
the paid search results. For free search results, the click through
rate was 4.3%.
Page13:
Click rates vary significantly between industries
In the travel sector, paid search had a click through rate of 16.1%
while free search had a 5.4% click through rate.
In the financial services sector, the click through rate for paid
search was 26.3%, compared to just 3% for the free search.
Internet Advertising Bureau
www.iab.net/events/pdf/search/comscore-MediaSolution.pdf
==============================================
According to Google, Adwords text ads have an average click through
rate 4-5 times higher than banner ads.
I've been using Google Adwords since it was first introduced and I've
found it to be very effective for testing ads. My best click through
rate so far has been 36% and the lowest being 0.98%! On average my ads
get a 20% click through rate on very focused keywords and search terms
and 6% on general popular relevant keywords.
Source:
Google Adwords: Higher Traffic and Sales in 2 Hours or Less!
By Ben Chapi
Posted Saturday, July 24, 2004
http://developers.evrsoft.com/article/internet-marketing/seo/google-adwords-higher-traffic-and-sales-in-2-hours-or-less.shtml
Search terms used:
average click-through rates " adwords
typical ?click-through rates " adwords
study OR report click-through rates search engine
I hope this helps!
Best regards,
Bobbie7 |
Request for Answer Clarification by
peterstone1-ga
on
20 Sep 2004 12:15 PDT
the first link to the IAB website for the comscore report didn't work.
is there another way i could find the abstract for this report?
otherwise, very good answer.
thx.
|
Clarification of Answer by
bobbie7-ga
on
20 Sep 2004 12:56 PDT
There is a link to the report at bottom of the following webpage.
http://www.sempo.org/articles/organic.php
Right click on the link and select save as.
That should work!
|
Request for Answer Clarification by
peterstone1-ga
on
20 Sep 2004 12:59 PDT
P.S. - I'm curious to know who you are and what your background is.
Your answers are very good.
Thanks,
Peter
|
Clarification of Answer by
bobbie7-ga
on
20 Sep 2004 13:46 PDT
>P.S. - I'm curious to know who you are and what your background is.
Your answers are very good.<
Dear Peter,
Thank you very much for the compliment regarding my work. Our contract
with Google Answers requires us to remain anonymous, so I cannot
discuss my personal background.
Sincerely,
Bobbie7
|
Request for Answer Clarification by
peterstone1-ga
on
22 Sep 2004 09:53 PDT
Sorry - I sent in your 2-star rating before I found your response to
my request. I'm a new user of Google Answers, and it was not very
clear at all that you had responded, since your answer was 2 screens
down. I also thought I would get an auto-notification via email or
something. If there is a way for me to change my rating, please let
me know, as i didn't see any easy way to do it on the site.
Sorry for any inconvenience this may cause.
|
Clarification of Answer by
bobbie7-ga
on
22 Sep 2004 10:09 PDT
Dear Peter,
I'm glad that you are satisfied with my answer and the clarification.
>If there is a way for me to change my rating, please let
me know, as i didn't see any easy way to do it on the site.>
Unfortunately there is nothing you can do to change the rating.
Perhaps the editors may be able to help out.
Write to: answers-editors@google.com
Sincerely,
Bobbie7
|
