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Q: looking print or online campaign materials in the healthcare business ( No Answer,   1 Comment )
Question  
Subject: looking print or online campaign materials in the healthcare business
Category: Arts and Entertainment > Visual Arts
Asked by: gilalter-ga
List Price: $25.00
Posted: 24 Sep 2004 11:45 PDT
Expires: 24 Oct 2004 11:45 PDT
Question ID: 405870
Hi
I am working on an online campaign for new services that enable
board-certified cardiologists provide prompt remote EKG analysis to
subscribers.
The service provides support to private-pay subscribers in the United
States who already suffer from or are at risk to becoming subject to
cardiovascular disease.
I am trying to find some print/media/online ads and to research about
campaigns that have been done by other companies. I am looking to
explore the visuals the used, the slogans they published, the way the
approached the potential customers.
Is there any sources, online or any books that can offer me those visuals?
Thank you very much!
G
Answer  
There is no answer at this time.

Comments  
Subject: Re: looking print or online campaign materials in the healthcare business
From: susanam-ga on 26 Sep 2004 19:36 PDT
 
I have always liked looking at the advertising annuals to keep up with
what's going on in design, copy and marketing strategies. Magazines
such as Communication Arts and shows such as the Art Director's Club
of New York show the best work in general. The One Show has a segment
just for pharmaceutical advertising.

A press release about the special show, The One Show Rx:
http://www.oneclub.com/oneclub/press.php?id=20

The Web site:
http://www.oneclub.com

If you can't get to the show, find the Annual in your local library,
you can purchase it online:
http://www.oneclub.com/store/index.php

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