Hello Google, 

I would like to find out  sources (free or cheap)of Marketing tips,
tricks, techniques and information on how to attract Renters and
Property Owners for a new Letting(renting) Business... Could include
internet and direct responce advertising...

Also, samples of the autoresponding e-mail newsletters sent to Renters
and Property Owners.

Also, samples of follow-up sets of autoresponding e-mails to them to
make them interested and loyal enough to use the service.

Thanks a lot
Best Regards,  $15.00

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Clarification of Question by mobilephone123-ga on 05 Oct 2004 16:40 PDT

Phil,

How large is my current rent-roll ?
Do you mean how many potential renters do I have on my database?

I am starting up the business, so currently zero - 
that is why I desperatly need 
to know marketing techniques to attract and retain my customers...

By the way:

If a researcher CAN SHOW that s/he can find really good information

with good samples - I CAN PAY MORE $$$ for that. 


Thanks,

Hi Mobilephone,

How large is your current rent-roll ?

Phil

Hi Mobilephone,

Rent rolls have always attracted my interest. A roll is a list of
managed properties, not a list of would be renters. It's high return
but like anything else, risk equals return. That's because the
landlord can change agents, sell, return to live in, or self manage.

As I don't know your country of origin, your laws may differ from mine
in Australia. You may also have to be a licensed agent to operate as a
property manager. A "trick" I think is to purchase yourself a small
rent roll initially. Then you're in business from day one. There are
two indicators I would look at. 1/ The motivation of the seller .. and
2/ How many owners are you "buying"?

If you buy 50 managements owned by say 5 landlords, I would pass up
the opportunity. If you lose one property, you might lose 10. Current
buy values here seem to be about $2.80 per dollar of income, so buying
with borrowed funds seems less attractive.

Let's run some rough figures. Say you can buy 50 managements averaging
$300/week rental. If you can charge a 10% fee, your income is $78,000
per annum plus your letting fees. Buying at $2.80 per dollar of income
will set you back $218,400. If you can do this with cash and know that
your expertise will retain a greater amount of properties upon which
to build, great. If you borrow the funds at say 6%, your interest
payment for the first year will be $13,104 .. on an interest only
loan.

This leaves you less than $65,000 per annum to run your office. 

The other "trick" is to stand out from the crowd. I believe in a "one
call does it all" approach. Both your landlord and tenant need to be
comfortable in knowing that they can call you to fix all problems in a
timely manner. That includes the hot water service breaking down at
10:00 p.m. for example.

Yet another "trick" as you put it, is to treat the tenant with the
same respect as you do your landlord employer. If the tenant is well
served by you, they too may in time become landlords. Don't give them
reason to go elsewhere, unless it's to another state.

Keen to hear more from you. I hope that I can be of some assistance to
you from my own research.

Kind regards, Phil

Phil,

Thanks a lot for your insights...

I live in UK by the way...

You say that buying the rent roll
will set me back $218,400.

I am not sure about exchange rate into £££ but I tink it will be 
 =   88,524.56 GBP
that is quite a lot for 50 running managements!

I can not possibly afford that, (aloso from the point of view that if
I just spent 88,000 pounds for advertisement I would simply get many
more then 50 managements from doing that...)

Anyway, I want to find out about innovative marketing - 
like examples of the autoresponding e-mail newsletters sent to Renters
and Property Owners.

Also, samples of follow-up sets of autoresponding e-mails to them to
make them interested and loyal enough to use the service.

This is very important to me... 

I am good at IT and therefore do not wish to work the "more
traditional" way. Want to automate as many tasks in the office as
possible using new technologies...
But first I would like to see the samples of "gurus" to get it started.

Thanks for help, and sorry for late reply

Hi Mobile,

My apologies also for a belated reply.

That's an interesting point you make. If you spent the same pounds in
advertising, I wonder how that might differ to buying a base from
which to start?

I ain't no "Guru", but I figure you need two important elements. A
very enciting marketing programme, and a REASON for people to deal
with you.

May I suggest that you spend a little time on an Aussie .com site? It
is indirectly related related to your question, but in time, I bet
that you will be pointed in the right direction.
www.propertyinvesting.com. Regardless of your country of origin, most
principles will remain the same.

The author spruiks the ideals of positive cash flow properties. This
of course only works in a rising market with favourable interest
rates. However, as there is a plethora of learned contributors to that
site, I would be surprised if you did not glean a lot from them.

Please let me know how you get on.

Kind regards, Phil