I have paid for goods with a credit card and can not now locate this
UK company.  I have lost all details of the transaction except for the
name that appears on my bill: 'STERLING DISCOUNT'.  This is a UK
company that sells electrical goods online and trades via KELKOO
although they use a different name.  This is not a disreputable
company, just one that I am unable to contact.

Hello ammeread,
  
On the Kelkoo site, the company operates under the name "Shop 4
Electricals". Sterling Discount Stores are based in Leighton Buzzard.
I found three phone numbers for them.
  
  
Shop4Electricals
16 North St, Leighton Buzzard, Beds LU7 1EN
Phone: 01525 851612
Fax: 01525 853358
Email: customerservices@shop4electricals.co.uk
Website - http://www.shop4electricals.co.uk
  
  
Sterling Discount Stores
16 North Street, Leighton Buzzard, LU7 7EN
Tel: 01525 374488 
  
  
Sterling Dscount Stores (L B) Ltd
Rear 16 North Street, Leighton Buzzard, LU7 1EN
Telephone: 01525 376895
  
  
 
Sources: 
 
Kelkoo.co.uk
http://householdappliances.kelkoo.co.uk/b/a/m_4201423_shop_4_electricals.html
  
Local Life Luton
http://www.locallife.co.uk/luton/tvequipment3.asp
  
Touch Luton
http://www.touchluton.com/comdir/cditem.cfm/2579
  
 
Search terms: 
  
"sterling discount" inurl:uk
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22sterling+discount%22+inurl:uk
  
"Shop 4 Electricals"
://www.google.com/search?q="Shop+4+Electricals"
  
  
  
I hope this helps! If anything is unclear please request clarification
before rating answer.
  
Best regards,
  
Jackburton
Google Answers Researcher

Super fast and spot on - thank you

If you (or anyone in the same situation) phone your credit card
company, they can look up the transaction and give you contact
information for the company who raised the charge.

Owain