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Q: Completion Rate of Enterprise/Corporate Online Traning and eLEarning ( Answered 5 out of 5 stars,   1 Comment )
Question  
Subject: Completion Rate of Enterprise/Corporate Online Traning and eLEarning
Category: Business and Money
Asked by: jtmalone-ga
List Price: $5.00
Posted: 01 Oct 2004 09:00 PDT
Expires: 31 Oct 2004 08:00 PST
Question ID: 408920
Hi --

I heard a statistic that 70% or more of online corporate training is
never completed. I need a reference for this statistic. The purpose is
for the argument that the advantages of eLearning are oversold and
that most people learning from their colleagues. The more reputable
the source the better.

Something like this Gallup paper that shows 71% of employees are
'disengaged' would be great.

https://www.kmcluster.com/Engaged%20Employees.pdf

The focus is on enterprise/corporate eLearning and Online Training.

The focus is not online degree programs or outside certifications.

Thanks.

John

Request for Question Clarification by rainbow-ga on 01 Oct 2004 09:40 PDT
Hi jtmalone,

I have located an article that contains the following excerpt:

"...70 percent of those who start an e-learning course never complete it. 

If 70 percent of the students enrolled in a college or corporate
course walked out, what effect do you think that would have on the
bottom line of the company that was providing the training? What
effect would it have on the university's decision on what classes
would be offered the following semester?"

Would the link to this article suffice as an answer to your question? 

Best regards,
Rainbow

Clarification of Question by jtmalone-ga on 01 Oct 2004 14:00 PDT
Rainbow -- Thanks, that is great. Depending on the reputation of the
article, it might suffice. It would be definitely better to have this
article and one other referral to corroborate the finding.

Also, it doesn't need to be exactly 70%. Any non-completion rate above
50% would be fine.

Thanks.

John
Answer  
Subject: Re: Completion Rate of Enterprise/Corporate Online Traning and eLEarning
Answered By: rainbow-ga on 01 Oct 2004 23:54 PDT
Rated:5 out of 5 stars
 
Hi John,

According to the authoratative Forrester Research, 70% of those who
start an e-learning course never complete it. The excerpt below is
taken from a very interesting article which should be read in its
entirety.

Is E-learning Floundering?

"Is e-learning as we know it a failure? According to Forrester
Research (www.forrester.com), 70 percent of those who start an
e-learning course never complete it.
If 70 percent of the students enrolled in a college or corporate
course walked out, what effect do you think that would have on the
bottom line of the company that was providing the training? What
effect would it have on the university's decision on what classes
would be offered the following semester?"
(...)
"Some defenders of e-learning have justified this dropout rate by
rationalizing that those who have dropped out have done so because
they have obtained all the knowledge that they required from the
particular course. They have received their information "just in
time," have no need for further information, and are now using this
newfound knowledge on the job. Therefore, e-learning has been
successful and does not require measurement at levels one,
two, or three, and certainly not at level four." 

Learning & Training Innovations
http://www.ltimagazine.com/ltimagazine/article/articleDetail.jsp?id=18563


About Forrester:

"Forrester is an independent technology research company that provides
pragmatic and forward-thinking advice about technology's impact on
business. Business, marketing, and IT professionals worldwide
collaborate with Forrester to align their technology investments with
their business goals..."

Forrester
http://www.forrester.com/FactSheet


You can find this statistic acknowledged at the sites below, amongst others:

University of Texas
http://www.utexas.edu/coc/journalism/SOURCE/J396smF0/view/vpsu02.pdf

Vaxjo University
http://www.iped.vxu.se/forskn/projekt/wm/texts/survey.pdf

Notes From The Cave 
http://fmcpherson.weblogger.com/2002/07/12


More statistics on E-learning:

"We are all used to learning inside a classroom, with a teacher
guiding us and classmates for company. With the concept of virtual
learning came in the idea of learning at one's own pace. But that
doesn't really work well with most students they quickly lose interest
if there are no pressures, no encouragement, and no real interaction.
And a series of Click here to continue, is definitely not the best way
to learn. So e-learners often put off things for later, and don't end
up learning much. In fact only 30 percent of e-learners end up
completing their course."

GurukulOnline Learning Solutions: E-Learning Now
http://www.gurukulonline.com/press_17Jun02.asp 


"Worldwide revenues in the corporate e-learningmarket will surpass $23
billion by 2004 and is the fastest growing segment of the U.S.
corporate business market (Pastore, 2001). The promise of anywhere
andanytime learning for everyone has taken both the public and private
sector by storm. The reality, however, is that a fairly large segment
of students who attempt e-learning, never complete. Completion rates
for web-based courses tend to lag behind their traditional classroom
counterparts, sometimes as much as 40%(Carter, 1996; Phipps &
Merisotis, 1999; Zielinski,2000)."

Interservice/Industry Training. Simulation, and Education Conference (I/ITSEC) 2003
http://www.iitsec.org/documents/2003_best_paper_P.pdf


"Although the technological impediments have been overcome, e-learning
has not achieved the success that was predicted just a few short years
ago. In fact, a recent study by Corporate Exchange University shows
that 70 percent of online learners never complete their courses. And a
poll that Generation21 recently conducted indicates that learners
prefer to turn to peers for information before accessing formal
training mechanisms..."

Generation21 Learning Systems
http://www.gen21.com/SupportingDocs/pdf/TheNextBigIdea.pdf


"Although computer-based training was big at the time, Element K's
customer experiences raised two red flags. "First," says Nulty, "we
knew that if someone wasn't an assertive self-learner, it was going to
be difficult for them to learn effectively with CBT. Second, we found
that most people would start courses and never complete them because
the courses were too long and the average attention span was not
enough to sustain the interest."

LookSmart - FindArticles: E-Learning : The Next Generation
http://www.findarticles.com/p/articles/mi_m4467/is_4_55/ai_73328952


Search criteria:
"* percent" online "corporate training" "never completed"
"* percent" corporate e-learning "never completed"
"* percent" corporate e-learning "never complete"


I hope the information provided is helpful. If you have any questions
regarding my answer please don't hesitate to ask before rating it.

Best regards,
Rainbow
jtmalone-ga rated this answer:5 out of 5 stars and gave an additional tip of: $5.00
Outstanding. Thanks. -jtm

Comments  
Subject: Re: Completion Rate of Enterprise/Corporate Online Traning and eLEarning
From: rainbow-ga on 03 Oct 2004 11:12 PDT
 
Hi John,
I'm glad I could help. Thank you very much for the rating and tip.
Best wishes, 
Rainbow

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