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Q: Size of Membership - National Geographic Traveller Magazine? ( Answered,   0 Comments )
Subject: Size of Membership - National Geographic Traveller Magazine?
Category: Sports and Recreation > Travel
Asked by: tombrady91024-ga
List Price: $5.00
Posted: 06 Oct 2004 14:54 PDT
Expires: 05 Nov 2004 13:54 PST
Question ID: 411250
How many people subscribe to the National Geographic Traveller Magazine?

Request for Question Clarification by googlenut-ga on 06 Oct 2004 20:12 PDT
Hello tombrady91024-ga,

I have found numbers for the circulation of National Geographic
Traveler (total copies sold, including subscriptions and single
copies).  Would this information be sufficient to answer your
question, or are you specifically interested in the number of
subscribers only?


Clarification of Question by tombrady91024-ga on 06 Oct 2004 21:51 PDT
Yes. This information would be sufficient.  Ideally, we were trying to
estimate how many people subscribe to their email A-list, of
"affordable" deals. It is a weekly list of recommendations sent to
everyone who subscribes.

We did not know if they reached 100,000,  300,000 or  1 million paid subscribers.

Thank you.
Subject: Re: Size of Membership - National Geographic Traveller Magazine?
Answered By: googlenut-ga on 06 Oct 2004 22:09 PDT
Hello tombrady91024-ga,

The circulation of National Geographic Traveler is somewhere between
700,000 and 730,000.
Travelgirl, for women who do
?National Geographic Traveler, the third biggest book in the category
with a circulation of 700,000, skews male.?
Top Circulation Magazines
?National Geographic Traveler      721,349?

Texas Office of the Governor, Economic Development and Tourism
Texas Tourism 2004 Advertising Insertions
?National Geographic Traveler     715,000?
Press Release Distribution Lists
?National Geographic Traveler      Consumer Magazine         728,541?

The National Geographic Traveler website claims that the magazine has
a total adult readership of more than 5.7 million.  Total readership,
is the total audience reached, not just copies sold. This would
include for people that read the magazine at the doctor?s office for
Traveler Fast Facts

Total Adult Readership: 5,727,000 (largest travel title?vs. Travel &
Leisure, Conde Nast Traveler, and Arthur Frommer's Budget Travel)

Total Male Readership: 2,973,000 (52% of total)

Total Female Readership: 2,753,000 (48% of total)

We reach more adult readers ages 18-24, 18-29, 18-34, 25-44, 25-54,
55-65, and 65+ than any other major travel publication (see above)

Median age 42.7 years (youngest among the major travel titles?see above)

Average household income: $75,006 U.S.

Average individual earned income: $48,777 U.S.

66% of our readership has attended or graduated college or better

68% are employed (full or part time)

76% of our readership does not read one of the other major travel publications?

I hope you have found this information helpful.  If you have any
questions, please request clarification prior to rating the answer.


Search Strategy:

Google Search Terms:

"national geographic traveler" subscribers

"national geographic traveler" circulation

I searched the website for subscriber information.

Clarification of Answer by googlenut-ga on 06 Oct 2004 22:29 PDT
By the way, in case you didn?t know, the "A-List" is also available
online at the National Geographic Traveler website.
The A-List: Best Travel Deals of the Week
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