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Q: Business ( No Answer,   2 Comments )
Question  
Subject: Business
Category: Business and Money > Advertising and Marketing
Asked by: mrproductive-ga
List Price: $20.00
Posted: 14 Oct 2004 11:01 PDT
Expires: 13 Nov 2004 10:01 PST
Question ID: 414860
Who handles inqueries regarding publishing and marketing for adobe?

Request for Question Clarification by tar_heel_v-ga on 14 Oct 2004 11:04 PDT
http://www.adobe.com/aboutadobe/pressroom/executivebios/main.html
shows the executive profiles and lists Melissa Dyrdahl as the Sr. VP
of Coporate Marketing and Shantanu Narayen as Executive VP of
Worldwide Products, which my guess would handle publishing.  Can you
be a bit more specific as to what you are looking to do with/for Adobe
and maybe we can come up with a better contact.

Regards,

-THV

Clarification of Question by mrproductive-ga on 18 Oct 2004 12:53 PDT
I am looking to publish a book using one of adobes trademark products
Adobe Photoshop. I want to find whom I must ask to use the trademark
material and whom it is I must contact regarding submitting a
marketing proposal for my book. I  not state this before because I
thought it was information that was too broad.
_Hunter_
Answer  
There is no answer at this time.

Comments  
Subject: Re: Business
From: kc_beltran-ga on 19 Oct 2004 09:19 PDT
 
Did you pay for your copy of Adobe? If you did, please read the user
agreement. You are probably allowed to use it to compile a book at no
additional cost. This is especially true if you are actually printing
the book and using your own photos. If you are altering the
photographs to prepare them for publication, you must determine if the
alteration is a general one, or a specific one that only Adobe
Photoshop can offer. If you're doing a negative of a photo, no big
deal. If you're having the photo changed to a matte finish, you have a
problem. Whether you are distributing it online or in print, you only
need to mention that a photo was doctored with Adobe Photoshop if it
is very different from any other product on the market. And that's
only if Adobe Photoshop does not allow you to use its program for
commercial use, which would be insane. Check your user agreement, but
most likely you're a go on using the images you create.

Your second question about the marketing is very vague. You shouldn't
have to contact anyone at Adobe for marketing. I'm sure they have no
interest in your book. If you're producing an e-book then check out
something like lulu.com . If you are trying to publish an actual text
then you need to determine what kind of text and approach print
publishers in that field. (e.g. Thomson Southwestern is a large
publisher of Business Education textbooks, Penguin is a large
publisher of novels, etc.) Also, if a publisher likes your book and
there are any copyright requirements, the publisher will do the legal
work.

Post back if there's something I didn't answer.

Matt
Subject: Re: Business
From: mrproductive-ga on 20 Oct 2004 10:46 PDT
 
Please leave me the info regarding who I might contact in Adobe's
marketing dept wherever at adobe  regarding my proposal. I know they
might not care but I would still like to try.

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