The average price (money spent) on an e-commerce sales; e.g., $25 is
the average amount people spend on line when they make a purchase.
Ideally, break down by consumer vs business/industrial sales, but an
aggragate figure is fine.
Need the source.

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Request for Question Clarification by tar_heel_v-ga on 20 Oct 2004 10:37 PDT

Does the info here provide your answer?  It breaks down transactions
by size and percentage:

http://www.metricsmarket.com/metrics/commerce.html

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Clarification of Question by tholzel-ga on 20 Oct 2004 12:09 PDT

Yes, I can get the answer from this information.  Thanks.

tholzel..

Thanks for your question.  According to a study performed by
ActiveMedia Research, the average B2C transaction falls between $101
and $500 while the average B2B transaction falls between $1,000 and
$10,000.  Here is a breakdown including average and median:

Size           Sample B2C B2B 
$1 - 50           20% 22%  5% 
$51 - 100         13% 15%  5% 
$101 - 500        27% 26% 36% 
$501 - 1000        9% 10%  5% 
$1000 - 10,000    23% 20% 41% 
+ $10,000          8%  8%  8% 
Average        $4622 $4450 $5580 
Median           $300 $244 $800 

Metrics Market - Internet Commerce Statistics
http://www.metricsmarket.com/metrics/commerce.html

The above website also provides a great deal of additional information
regarding online purchases in both B2B and B2C.

Thanks again for your question and if you need any additional
clarification, please let me know.

Regards,

-THV

Search Strategy:
ecommerce "average sale" statistics