Google Answers Logo
View Question
Q: E-Commerce ( Answered 4 out of 5 stars,   0 Comments )
Subject: E-Commerce
Category: Business and Money > eCommerce
Asked by: tholzel-ga
List Price: $25.00
Posted: 20 Oct 2004 10:24 PDT
Expires: 19 Nov 2004 09:24 PST
Question ID: 417607
The average price (money spent) on an e-commerce sales; e.g., $25 is
the average amount people spend on line when they make a purchase.
Ideally, break down by consumer vs business/industrial sales, but an
aggragate figure is fine.
Need the source.

Request for Question Clarification by tar_heel_v-ga on 20 Oct 2004 10:37 PDT
Does the info here provide your answer?  It breaks down transactions
by size and percentage:

Clarification of Question by tholzel-ga on 20 Oct 2004 12:09 PDT
Yes, I can get the answer from this information.  Thanks.
Subject: Re: E-Commerce
Answered By: tar_heel_v-ga on 20 Oct 2004 12:22 PDT
Rated:4 out of 5 stars

Thanks for your question.  According to a study performed by
ActiveMedia Research, the average B2C transaction falls between $101
and $500 while the average B2B transaction falls between $1,000 and
$10,000.  Here is a breakdown including average and median:

Size           Sample B2C B2B 
$1 - 50           20% 22%  5% 
$51 - 100         13% 15%  5% 
$101 - 500        27% 26% 36% 
$501 - 1000        9% 10%  5% 
$1000 - 10,000    23% 20% 41% 
+ $10,000          8%  8%  8% 
Average        $4622 $4450 $5580 
Median           $300 $244 $800 

Metrics Market - Internet Commerce Statistics

The above website also provides a great deal of additional information
regarding online purchases in both B2B and B2C.

Thanks again for your question and if you need any additional
clarification, please let me know.



Search Strategy:
ecommerce "average sale" statistics
tholzel-ga rated this answer:4 out of 5 stars

There are no comments at this time.

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  

Google Home - Answers FAQ - Terms of Service - Privacy Policy