<Market
According to the Freedonia Group, the US market for roofing in 2003
was $10 billion. The non-residential market accounts for approximately
60% or $6 billion.
The commercial market breaks down as follows:
Office and commercial 47%
Industrial 24%
Institutional (healthcare and education) 29%
http://www.123jump.com/ipo/ipo_view.htm?ti=PSPT
Projected Western commercial roofing market for 2004.
This article gives the projected commercial market in the western
states as $6.4 billion.
Breakdown of the market by material type (percentage):
BUR 28.2
APP Modified 15.1
SBS Modified 14.2
EPDM 8.6
PVC 5.9
TPO 9.1
Fiberglass shingles 2.8
Metal/architectural 4.1
Liquid applied 3.1
Polyurethane Foam 2.4
Metal/structural 2.7
Self-adhered mod 1.9
Other 0.9
CSPE 0.8
Concrete tile 0.2
The article also gives dollar amounts.
(Source: Western Roofing, Insulation, and Siding.)
http://www.westernroofing.net/western_market.htm
Metal
This site gives a breakdown by area and type commercial, industrial,
institutional/schools, of number of contractors involved in metal
re-roof projects. (Source: Market Trends 2004 ? Contractor Survey.)
http://www.moderntrade.com/image-main/04trends.pdf
Market Report
Roofing to 2007 ? Market Size, Market Share, Demand Forecast and Sales.
This report from Freedonia costs $3,900.
http://www.freedoniagroup.com/Roofing.html
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Name and number of firms
Asphalt Roofing Manufacturers
The Asphalt Roofing Manufacturers list names, addresses and websites
for manufacturers of asphalt roofing who are members of their
association. There are 29 companies listed (90% of the manufacturers
belong to this association.).
http://www.asphaltroofing.org/about_members.html#rmss
Single ply roofing manufacturers.
Sheet membrane and component suppliers to the commercial roofing industry.
The names and contact information are listed for these companies. The
number of each type are as follows:
Modified Bitumen Membrane ? 4
Thermoplastic membrane - 6
Thermoplastic & Thermoset membrane ? 4
Modified bitumen, thermoset & thermoplastic - 3
http://www.spri.org/members.html
EPDM manufacturers.
Thirteen manufacturers are listed on the EPDM roofing association site.
http://www.epdmroofs.org/members/index.shtml
Sprayfoam.org lists 26 manufacturers of polyurethane foam.
http://www.sprayfoam.org/datapages/naylor%20directory%20type.htm#Foam_Supplier
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Purchasers and criteria for making purchases.
Education
Key purchasers
(Understand the growing K-12 education market and how to reach it.)
In the education sector architects, construction managers and design
build are almost always outside contractors hired by the school
district. Once on board, they participate in making crucial decision
concerning building projects and products.
http://www.peterli.com/spm/pdfs/mktspm.pdf
New construction.
In the East South Central and Mountain regions of the country,
architects and specifiers influenced the selection of the roof systems
over 90% of the time, while in the Pacific and South Atlantic regions
of the country, architects and specifiers had input 75% of the time.
Roofing contractors were involved in the decision making about 55% of
the time.
Re-roofing projects.
Contractors determined the type of roofing system 81% of the time,
followed by architects and specifiers, who were each involved in 50%
of the decisions.
(Source: NRCA 2002 survey.)
http://www.bdcmag.com/magazine/articles/BDC0309iprodRoofRecovery.asp
Commercial construction building technology decisions tend to be made
early in the design of the structure. The developer or client will
work closely with the architect and the builder/contractor to design
the building. The builder/contractor will attempt to meet the
requirements of the design while maximizing their profit margin. The
builder will tend to select familiar standard products to minimize
construction time.
Roof technology selection is made early in a project during the design
and early construction phase. The architect will specify the style.
The choice of material may be constrained by the owners budget. The
contractor will select the actual material.
Architects are influenced by cost, appearance and building code requirements.
Contractors are influenced by schedule, availability, installation
considerations, familiarity, crew training, equipment performance and
design specifications. Contractors tend to get information from
industry organisations, trade shows, interaction with suppliers and
publications.
Owners are mainly concerned with cost and appearance. Durability,
familiarity (brand names), maintenance and warranties are also
considered. (Source: Characterizing Building Construction Decision
Processes to Enhance DOE Program Design. D.J Hostick, A.L Slavich,
L.E. Larson, C.J. Hostick, M. Skumanich, M.A. Crawford, T.M Weber.
October 2003.)
http://www.pnl.gov/main/publications/external/technical_reports/PNNL-14507.pdf
Roof Consultants Institute.
RCI members specify approximately $3 billion of roofing products each
year. Whether it is a reroofing project or the design of a new roof,
Roof Consultants are called upon by building executives to offer their
expertise for specification, design and quality assurance.
http://www.rci-online.org/mktg-overview.htm
The National Roofing Contractors Association (NRCA) publishes
guidelines for selecting a commercial roofing contractor.
http://www.nrca.net/consumer/guidelines-low.asp
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Trade associations.
American Institute of Architects.
http://www.aia.org
EPDM Roofing Association.
http://www.epdmroofs.org/
Asphalt Roofing Manufacturers Association.
http://www.asphaltroofing.org/
Single Ply Roofing Industry
http://www.spri.org/index.html
Spray Polyurethane Foam Alliance
http://www.sprayfoam.org/main.htm
National Roofing Contractors Association.
http://nrca.net/select.aspx
Midwest Roofing Contractors Association.
http://www.mrca.org/home/html/
Roofing contractor associations from the 14 Western States and Canada.
The names, location, phone number and website (where applicable) are
listed for these associations.
http://www.westernroofing.net/associations.htm
------------------------------------------------
Trade publications
Professional Roofing
Circulation 20,000
Readership:
Roofing contractors 50%
Architects, Engineers & consultants 25%
Distributors & suppliers 20%
http://www.professionalroofing.net/
Western Roofing, Insulation and Siding.
Circulation 20,540
Geographic area covered: Alaska, Arizona, California, Colorado,
Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Texas, Utah,
Washington, Wyoming and Western Canada.
http://www.westernroofing.net/
Roofing contractor
Circulation 26,672
Readers:
Roofing contractors 95.9%
Distribution 3.9%
Consultants 0.1%
http://www.roofingcontractor.com/
Interface
Technical/trade publication of the Roof Consultants Institute.
Circulation 3,000
Readers. 50% are professional roof consultants or observers.
http://www.rci-online.org/abt-interface.htm
RSI Magazine
Circulation 24,000
Readers ? commercial roofing contractors 15,299
http://www.rsimag.com/rsi/z
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Trends
Western roofing contractors expect a 16.3% increase in business in 2004.
69% of contractors buy materials through roofing distributors ? an
increasing trend.
The number of contractors is predicted to rise 4.1%.
Business prospects for each region are also given. (Source: Looking
Good for 2004. Marc Dodson. Western Roofing Insulation and Siding.)
http://www.westernroofing.net/looking_good_2004.htm
Commercial Roofing Outlook
This article looks at the prospects for the roofing business in 2004
and predicts a positive outlook.
http://www.roofingcontractor.com/CDA/ArticleInformation/features/BNP__Features__Item/0,3241,117393,00.html
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Gaining acceptance
This article looks at some of the problems that need to be overcome in
getting new products accepted.
Clients tend to view roofs as liabilities and are reluctant to make
major investments in them.
Building owners want to spend as little as possible.
Contractors are reluctant to invest in training, equipment and operations.
It is hard for manufacturers to get a market without capacity and
manufacturers are reluctant to build capacity until there is a market.
(The Future of Built-up Roofing: A Pioneer?s Lament. Jack Hageman.
01/29/2003. Roofing Contractor.)
http://www.roofingcontractor.com/CDA/ArticleInformation/features/BNP__Features__Item/0,3241,91225,00.html
This article looks at the obstacles faced when considering a new
roofing system and how everyone involved in the project needed to be
convinced.
(Taking Chances. A roofing contractor takes advantages of
opportunities. By Christina Koch.)
http://www.professionalroofing.net/article.aspx?A_ID=202
Roofing warranties.
The relatively recent introduction of numerous systems using rubbers,
plastics, modified asphalts and other synthetic materials caused
manufacturers to focus attention on warranties they offer. In
addition, some employ long-term warranties as marketing tools. This
article looks at concerns relative to warranties. (Source: NRCA)
http://www.nrca.net/consumer/advisory/warranties.asp>
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<Search strategy:>
<"commercial roofing" "decision makers">
<://www.google.com/search?hl=en&lr=&q=%22commercial+roofing%22+%22decision+makers%22>
<"non-residential roofing" billion>
<://www.google.com/search?hl=en&lr=&q=%22non-residential+roofing%22+billion>
<architects associations>
<://www.google.com/search?hl=en&lr=&q=architects+associations>
<"roofing contractors" respondents>
<://www.google.com/search?q=%22roofing+contractors%22+respondents&hl=en&lr=&start=10&sa=N>
<"roofing contractors" publications>
<://www.google.com/search?hl=en&lr=&q=%22roofing+contractors%22+publications>
<Hope this helps.> |
