I need to find market research on the United States residential home
insluation market.  I am specifically looking for the
size of the market in dollars, the tpyes of insluation available to
contractors and homeowners (fiberglass, spray foam, ect) the leading
brands by type of insulation and the number of contractors that
install/apply residential insulation.

I am also interested in the hiearchy of influencers in the decision of
what kind of insluation goes into a home ... the "power" of the
architect vs. the builder vs. the insulation contractor vs. the
homeowner.
 
Additionally I am interested in the general business trends and issues
with in the industry including seasonal and regional issues as well as
any observations about differences between new construction vs.
remodeling as it relates to insulation.

I'd like recent data, nothing older than 2002.
Thanks!

<Residential home insulation market. 

According to Freedonia, in 2003, insulation demand was $6 billion. The
market for residential insulation accounts for 43% or $2.58 billion.
Growth will come from greater use per structure and upgrading of
insulation for existing buildings. Demand for residential insulation
will be constrained due to a fall in the number of single-family
housing starts. The South is the largest regional market, accounting
for over 35% of demand. Greater demand for radiant barriers is
predicted, particularly in the South.
http://www.freedoniagroup.com/pdf/1791smwe.pdf

New homes.
According to this article, Masco controls 60% of the market for
installing insulation in new homes, generating $1.3 billion in sales.
This means they are competing in a market worth an estimated $2.16
billion. (Building Value Quietly. Ian Zack. Forbes.com. 4/15/2002)
http://216.239.59.104/search?q=cache:N8JM0jciiEwJ:www.forbes.com/global/2002/0415/060a.html+%22home+owners%22+insulation+billion&hl=en

According to Freedonia, US demand for thermal and acoustical
insulation is forecast to rise 1.7 percent annually through 2006 to
$5.8 billion.
http://www.freedoniagroup.com/pdf/1524smwe.pdf

According to a report from Freedonia, U.S. demand for insulation will
reach $7.8 billion by 2008. The full report costs $3900. Sections of
the report can be purchased for $30.
http://freedonia.ecnext.com/coms2/summary__0001_001941_000003_000027_0001_1
Contents.
http://freedonia.ecnext.com/coms2/summary__0001_001941_000003_000027_0001_1#toc

According to this report, the residential insulation market is worth
$7 billion. (This figure seems high in comparison to the Freedonia
figures.)
Fiberglass dominates the business with 87% of the market. Cellulose
has 7%. Plastic foam accounts for about 4%. (Source: Soy-based
insulation warms up. Montana Associated Technology Roundtables.
January 24, 2004.)
http://www.matr.net/article-9559.html

Home improvements market 2002.
http://www.smrresearch.com/hi2002.html

------------------------------------------------
Types of insulation:
Fiberglass

Foamed plastics:
Foamed rigid urethane
Soy-based foam
Nanocomposite foam

Cellulose

Mineral wool

Reflective

Vermiculite

-------------------------------------------------
Leading brands.
According to Freedonia, these companies combined have nearly 75
percent of the market.
Owens Corning
Johns Manville (Berkshire Hathaway)
CertainTeed 
Dow Chemical
Atlas Roofing (Hood Companies)
Knauf Fiber Glass (Knauf Westdeutsche Gipswerke).
http://www.freedoniagroup.com/pdf/1524smwe.pdf

Owens Corning - PINK brand.
http://www.owenscorning.com/acquainted/does/

Johns Manville ? Johns Manville brand.
http://www.jm.com/insulation/news/403.htm

CertainTeed ? CertainTeed brand.
http://www.certainteed.com/CertainTeed/Homeowner/Homeowner/Insulation/

Dow Chemical ? Styrofoam brand.
http://www.dow.com/styrofoam/index.htm

Atlas Roofing ? CrossVent brand.
http://www.atlasroofing.com/downloads/brochures/residential/atlas_vrnb_brochure.pdf

Knauf ? Knauf brand.
http://www.knauffiberglass.com/index.cfm?fuseaction=prd.dspProdlist&Cat_ID=3


-------------------------------------------------------
Number of contractors.
The number of insulation contractors - 29,700. (Source : May 2003
National Industry-Specific Occupation Employment and Wage Estimates.
NAICS 238310 ? Drywall and Insulation Contractors. U.S. Department of
Labour.)
http://www.bls.gov/oes/2003/may/naics5_238310.htm

The 2002 Economic Census for Drywall and Insulation Contractors is
scheduled for release in November-December 2004. This gives detailed
figures for the industry (see 1997 census below).
http://www.census.gov/econ/census02/guide/INDRPT23.HTM

1997 census.
In 1997 there were 20,457 contractors. This report also gives a state
by state breakdown of the number of contractors, a breakdown of the
size of the establishments and the value of construction work by type
of building broken down into single-family houses detached,
single-family houses attached and apartment buildings.
http://www.census.gov/prod/ec97/97c2354b.pdf

----------------------------------------------------------------
Decision makers.

The architect/designer is the principal decision maker in residential
developments. Code requirements and costs are the overwhelming
influences on architects/designers. Source: Characterizing Building
Construction Decision
Processes to Enhance DOE Program Design. D.J Hostick, A.L Slavich,
L.E. Larson, C.J. Hostick, M. Skumanich, M.A. Crawford, T.M Weber.
October 2003.)

http://www.pnl.gov/main/publications/external/technical_reports/PNNL-14507.pdf

-----------------------------------------------
Trends.

According to the Freedonia Group, demand for fibreglass insulation is
robust. Fiberglass in being more intensively used in new housing
units, driven by an increasing desire for energy efficiency and sound
transmission reduction.  U.S housing construction over the next 10
years is likely to exceed that of the the last 10. (4. The State of
the Nation?s Housing 2004, Joint Center For Housing Studies of Harvard
University, http://www.jchs.harvard.edu .) Glass Market Overview:
Prospects Look Promising for the Glass Industry. By Christine L.
Grahl.
http://www.ceramicindustry.com/CDA/ArticleInformation/features/BNP__Features__Item/0,2710,134913,00.html
Over the last two years, the number of insulation contractors
reporting dollar volume increases has plummeted more than 20%, and the
healthy home building market hasn't seemed to help. Pressure has come
form cheap, do-it-yourself building supply stores. Need membership to
view entire document.

Only 21% enjoyed annual growth this year, compared to 33% in 2002 and 42% in 2001. 
(Source: Insulation business trends downward: volumes and margins
continue to shrink for insulators. (Insulation.) Roofing Siding
Insulation. Russo, Michael. December 2003.)
http://www.findarticles.com/p/articles/mi_hb268/is_200312/ai_hibm1G1112212290

This article is also available at this url ? I couldn?t get the page
to load ?possibly due to the sight being updated.
www.rsimag.com/rsi/issue/issueDetail.jsp?id=3117

BioBase Insulation is a new product made by BioBased Systems in Spring
Valley Illinois. The product is a soy bean oil-based polyurethane.
2003 sales were $1 million. They aim to reach sales of $10 million in
2004. (Source: Soy-based insulation warms up. Montana Associated
Technology Roundtables. January 24, 2004.)
http://www.matr.net/article-9559.html>

-------------------------------------------------
<Additional links:>

<North American Insulation Manufacturers Association.>
<http://www.naima.org/pages/resources/faq/faq_home.html>

<The National Insulation Association (NIA).
The association has 450 members comprising contractors, manufacturers,
distributors, laminators and fabricators.>
<http://www.builtgreen.org/industry/owens_corning.htm>

<Insulation Contractors Association of America.>
<http://www.insulate.org/>


<Search strategy:>

<insulation billion>
<://www.google.com/search?hl=en&lr=&q=+insulation+billion>

<"residential insulation" billion>
<://www.google.com/search?hl=en&lr=&q=%22residential+insulation%22+billion>

<"home owners" insulation billion>
<://www.google.com/search?q=%22home+owners%22+insulation+billion&hl=en&lr=&start=10&sa=N>

<insulation establishments census>
<://www.google.com/search?hl=en&lr=&q=+insulation+establishments+census>

<insulation "decision maker" residential>
<://www.google.com/search?hl=en&lr=&q=+insulation+%22decision+maker%22+residential>


<Hope this helps.>

Belinda...though I lost you.  Thanks for the answer and as the several
other questions you've addressed for me, great job.