who to create a sound value proposition?

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Request for Question Clarification by aht-ga on 25 Oct 2004 23:59 PDT

Are you perhaps asking "How do I create a sound value proposition for a product?"

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Clarification of Question by sinodus-ga on 26 Oct 2004 05:01 PDT

Yes, exactly!

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Clarification of Question by sinodus-ga on 26 Oct 2004 05:02 PDT

How do I create a sound value proposition for a product or a customer

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Request for Question Clarification by aht-ga on 26 Oct 2004 12:06 PDT

You might find the following article interesting. Articulating a
compelling value proposition is a cross between art and science, but
first you need to understand the purpose of a value proposition.
Reading this article will help.

http://www.marketingprofs.com/3/perla8.asp

(Note: you will need to sign up for a free membership to the
MarketingProfs site in order to read this article)

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Clarification of Question by sinodus-ga on 28 Oct 2004 10:24 PDT

Thank you for the Link it gives a good idea about the nature of a VP.
But It explains them from a general company point of view and not so
much the VP of a Product or the VP for a customer / customer segment.
Also it would be interesting to see examples of compelling VP and
hints how to formulate them. PS: We will have a workshop next week
were we want to create VP's for a couple of ideas and projects.