Headline
In wake of rock band's Apple deal, fans sigh, "You too?"

Encountered at http://www.siliconvalley.com/mld/siliconvalley/business/columnists/gmsv/10029951.htm

I know this is a reference to a film that I have seen.  Which one?  I
know that it confused me at the time.  What did it mean in the context
of the film?  If I had further memories, I would provide them, but
this is all we have to go on.

As for the "You too", I'd say that it is a reference to Shakespeare's
"Julius Caesar". But unfortunately, the rest of the headline does not
match with Caesar's death scene.

Scriptor

"You too" isn't a play on U2? In light of their iPOD promotion?

Howdy moonmaker-ga,

I believe it is a reference to both of the above comments as it is
the band "U2" that is featured in the latest iPod commercials and
a line from the referenced play.  From the Bartleby.com web site.
http://www.bartleby.com/59/6/ettubrute.html

"Et tu, Brute? 
  
(et TOOH BROOH-tay) A Latin sentence meaning ?Even you, Brutus??
from the play Julius Caesar, by William Shakespeare."

Looking Forward, denco-ga - Google Answers Researcher

Of course, the play has been made into a movie several times, with the
most famous starring Marlon Brando as Marc Antony and James Mason as
Brutus (Brute).  The Internet Movie Database (IMDb) has more.
http://www.imdb.com/title/tt0045943/

"Julius Caesar (1953)"

the latin sentence is "tu quoque fili" (= you too son)

in french it would be "toi aussi fils" but since it referes to Julius
Caesar speaking to his son called brutus; here comes the link with
"brute"

however it seems obvious that the "you too" referes to the irish band,
but i think moonmaker understood that, maybe ther's something behind
with a movie... and don't think it has smth to do with brutus :)