Hello.
As I load the first page of http://www.kosmedix.com , I am presented
with a well-organized, professional-looking web page. Because I am
using a 56K modem, though, several images on the page load somewhat
slowly. The page takes almost 35 seconds to completely load, which is
a little slow for the front page of a consumer e-commerce site. For
comparison, Amazon.com's front page completely loads on my machine in
about 16 seconds.
White, gray and light blue are the dominant colors on the first page
of http://www.kosmedix.com . The color scheme is harmonious and the
overall image is visually pleasing.
As I first view the page, the dominant image is the stylized logo,
"Juviderm," which has a slightly metallic appearance. Below "Juviderm"
is the subtitle, "The Science of Beauty." This slogan gives a good
impression that the company's products are not only beauty-enhancing
but are also backed up by clinical research.
Immediately to the right of the Juviderm logo, I see three small
images with accompanying text: face products, body products, and
special purpose. The image for face products is of a smiling,
attractive young woman with a tan, flawless complexion. The image for
body products is of a swimming female. The swimmer gives the
impression of grace, fitness and athletic ability. The third image,
labeled "special purpose," is of a woman's leg and thigh. This image
adds some mystery, and will probably arouse the curiosity of many
visitors.
The next row down consists of the question "What's New?" followed by
four brief items. Announced in very small text, the four items are:
(1) Energize your skin with pure oxygen; (2) Remove lines with
Ethanoic Renewal System; (3) Get a youthful look around your eyes; and
(4) Transform your skin with Instant Skin Fix. These are all good
descriptions and they'll surely attract the attention of some
visitors. However, the text is rather small, and is overshadowed by
the larger images on the page. First-time visitors will probably not
focus on this information. Their attention is likely to be grabbed by
the larger images in the rows above and below. As a first-time
visitor, I wonder whether the information mentioned in this section is
merely reiterating the same products described in the images above and
below, or whether it's talking about different products all together.
At the same time, though, if the intention here is to draw attention
from returning visitors (i.e., repeat customers) who already have some
familiarity with product line in order to alert them to new products,
I think this approach will probably succeed quite well.
In the row below, I notice three larger images: "sensual pleasure
enhancing cream," "spider veins," and "questions & answers." The
"sensual pleasure" image alerts the visitor that it has the potential
to "change your life." This intriguing suggestion is then capitalized
upon by an invitation to "click to learn more."
The next image is about "spider veins." The image shows a couple in
swimwear jogging on the beach. Although my impression of the image was
initially positive, one small detail caught my eye. In the picture,
the woman's left knee overlaps with the man's right foot in such a way
as to produce a visually confusing image. This is just a minor point,
but I thought it was worth mentioning. The image promises the Juviderm
"has answers" to the problem of spider veins. This is a good,
definitive statement that the company has confidence in the product.
Moving to the right, we see the lower two-thirds of a woman's face.
This is one of the best images on the page. The woman's flawless,
milky-white complexion successfully associates beautiful skin with
that the company's products. At the same time, the striking image of
the woman's mouth suggests that she is the one asking the question.
Perhaps, the company's products are (or have been) the answer to her
questions.
Immediately below, I notice a wide blue button labeled "Kosmedix,
Inc." Small text indicates that I may "click to learn more" or to
write an email. This approach seems wise. For the visitor who wants
more information about the company, it's definitely noticeable. At the
same time, the button is unobtrusive and does not compete with the
larger images for my attention. In other words, I know that more
information about Kosmedix is there if I want it, but it's not
distracting me from the main focus of the page (i.e., the company's
products).
Moving back to the top of the page, I notice a navigation menu in a
gray horizontal bar. Like the Kosmedix Inc button, the navigation menu
is well-executed. It's visibly noticeable, and each menu item is in
large, easy to read text, but the overall gray appearance of the menu
bar tends not to distract the visitor from the colorful images in the
center of the page. Once again, I know the information is there for
easy navigation if I want it, but it's not competing for my attention.
As I move the mouse over the menu items, the black text is replaced by
smaller white text. This approach gives a high-tech feeling to the
page and also has the potential to alert novice internet users that
it's a clickable menu bar if they hadn't realized that already.
Moving to the secondary pages, I visit
http://www.kosmedix.com/face.asp . On the right, I see an image of an
attractive woman with a flawless complexion. To the left I see text.
After reading the text, I understand that the company's products will
help to repair and enhance the skin. In the middle, I see a number of
check boxes indicating various skin conditions, as well as a search
box. This is very intuitive, so I immediately realize that I can use
this function to locate products that pertain to particular skin
problems. However, noticing that more text is below, my inclination is
to keep scrolling down the page rather than using the search function.
As I scroll down, I notice a "case study" with "before" and "after"
photographs. This seems effective. The image in the "after" shot
clearly looks better, and I begin to understand how much better skin
might look after using the company's products.
The section titled "Oxygen" is quite convincing, and after reading it,
I began to understand the importance of oxygen to healthy skin and
immediately related that information to the company's products which
promise to upgrade cells' capacity to use active oxygen.
The text in this section contains some minor errors and needs a little
editing, however. The opening sentence ("Does your skin suffer...")
needs a question mark (?) at the end. Also, the next sentence should
read, "95% of adult skin is starved and lacks oxygen, baby skin isn't.
That's why our skin starts to accelerate..."
A later sentence should read, "-If you smoke or someone around you
smokes." Also, a later sentence should read, "This enzyme upgrades the
cells' capacity to use active oxygen. It simply boosts the skin levels
of pure oxygen."
The next section on Eyenour is very effective. After reading it, I
began to understand the problems associated with skin around the eyes.
I also realized the benefits of Eyenour relating to hydration of skin
in this area. The last paragraph needs a slight editing change. It
should read, "There are a lot of expressions and muscle movements
there..."
In the next section below, I am able to compare the various products.
Because each product is packaged so similarly (i.e., small
white-and-blue jar), the photographs do not immediately help me figure
out which product is which. However, the descriptions are short and to
the point. As I read through the descriptions, I am able to quickly
realize the function and benefits of each product. I realize that I
can click on text or the image of the product to get more information.
This section is intuitive and works well.
I next tried the "checkout" feature by filling in the quantity box for
one of the products. The system of adding to the cart worked well
until I proceeded to checkout. At that time, my browser (Netscape 6)
alerted me that there was a problem with the certificate the site was
trying to issue to me. The alert box indicated that the certificate
was issued by an authority that Netscape 6 does not recognize. I don't
know if you've fully implemented the shopping system yet, but if I
were an actual customer, this browser alert might cause me some
concern.
Next, I visited the page on products for the body
http://www.kosmedix.com/body.asp . The page is organized similarly to
the face products page. A slender woman's body appears to the right,
while text appears on the left. The text is well-written and I quickly
understood that the company sells products that will address problems
such as skin discoloration, spider veins, and stretch marks.
In the section on Veinfreedom, one sentence lacks an ending.
"Although these superficial varicose veins and spider veins carry
blood, neither is necessary to the circulatory" [system?]. All in all,
though, the Veinfreedom write-up is very effective, and I was
particularly impressed with the way the product was contrasted with
more expensive and potentially painful altenative treatments (e.g.,
laser, surgery, etc.).
In the next section on Cellulite Defense, the text is also very good.
I quickly understood the purpose of the product. This section also
needs a little editing, though, such as "3) It also increases..." And
the last sentence should read, "All of these mechanisms will result in
a huge reduction in the lumpy dimply appearance and cellulite
eventually will start to disappear."
The next section on products is fine, but in the description of
"Veinfreedom The Cover Cream," the last sentence ("It protects and aid
in the process") needs some editing. You might change it to something
like, "It protects the affected area and aids in the treament
process."
Moving along, I then visited the Questions page.
http://www.kosmedix.com/questions.asp
The "Who are we?" and "Kosmedix Philosophy" sections are very
informative and well-written. I quickly understood that a
dermatologist had not only founded the company but was actively
leading the team developing the products. You might consider adding a
direct link to your contact form from this page.
The Question & Answer section seems very effective. The questions
clearly state the problems while the answers identify the various
Juviderm products that can help to solve them. You need a question
mark (?) at the end of the sentence, "What about intimate moments."
Next, I visited the contact page, http://www.kosmedix.com/contact.asp
. The image of the woman on the right once again reinforces the
association of the company with a flawless complexion. The information
presented is very clear. You might consider adding the appropriate
"time zone" next to 8:30 am - 5:00 pm office hours since some folks
might not know that Houston isn't in their time zone. The contact
form is well-organized and easy to understand.
I then visited the Distributor page,
http://www.kosmedix.com/distributors.asp . The page is well-organized
and the text is well-written. You might consider adding a link to a
contact form after the sentence, "If you believe that you can be one
of our successful international distributors, if you are ready for
success, wealth and growth into one of the world most exciting
businesses, then contact us now." Also, another sentence should be
corrected to "...develop the business model..." instead of "develope."
Finally, I visited the Partners page,
http://www.kosmedix.com/partners.asp .
The group photograph showing people of different ages and ethnic
groups all wearing white shirts presents a positive image of
individual diversity as well as unity and teamwork. There is
relatively little information on this page, and I wasn't quite sure of
the differences between distributors and partners. Can you be a
partner without being a distributor? Can you be both? I wasn't sure.
Also, a direct link to the appropriate contact form from the body of
this page would be helpful.
In summary, after browsing the web site, I know exactly what your
products are and exactly what they are intended to do. The information
is presented effectively and convincingly. The pages are
well-organized and the images are attractive. The site is intuitive
and easy to navigate. All in all, I think you've got an excellent web
site.
I hope this helps. Best of luck. |
