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Q: Infant Formula Sales/Market/Statistics ( Answered 4 out of 5 stars,   3 Comments )
Question  
Subject: Infant Formula Sales/Market/Statistics
Category: Business and Money > Advertising and Marketing
Asked by: dnp-ga
List Price: $20.00
Posted: 02 Nov 2004 15:17 PST
Expires: 02 Dec 2004 15:17 PST
Question ID: 423654
Comparison of the "infant formula sales" year ending 2003 or 2002. I
already have the information for year 2000, looking for the latest
year.
Answer  
Subject: Re: Infant Formula Sales/Market/Statistics
Answered By: bobbie7-ga on 02 Nov 2004 16:30 PST
Rated:4 out of 5 stars
 
According to  a report by the Business Communications Company, Inc,
the Infant Formula Market was worth $3,9 billion in 2003 and will
reach $5 billion by 2008.

Below you will find a few brief excerpts from the report ?U.S. MARKET
FOR ETHICAL NUTRITION TO REACH $13.6 BILLION BY 2008.?


"The U.S. ethical nutrition market is divided into four very distinct categories:

- Infant Formula Market 
- Adult Enteral Formula Market 
- Parenteral Formula Market 
- Ethical Nutrition Supplies and Equipment Market"


?The total U.S. ethical nutrition market was dominated by the infant
nutrition market, which in 2003, accounted for 38.8% of total
revenues. Growing at an AAGR of 4.7%, this market will reach $5
billion by 2008.?

Total Revenues of U.S. Ethical Nutrition Products by Category at U.S.
Manufacturers' Sales Levels, through 2008

INFANT NUTRITION PRODUCTS
2001  -  $3,569.3     ($ Millions)
2002  -  $3,778.8
2003  -  $3,985.6
2008  -  $5,011.3

Published: September 2004    
http://www.bccresearch.com/editors/RGA-112R.html


=================================================



The following WSJ article claims that the U.S. infant formula market is worth 
$3 Billion.

Nestle Markets Baby Formula To Hispanic Mothers in U.S.
By MIRIAM JORDAN
Staff Reporter of THE WALL STREET JOURNAL
MARKETING: March 4, 2004

Excerpt:

?Nestle SA is betting on Hispanic mothers like Mrs. Araujo to boost
its share of the $3  billion U.S. infant-formula market -- and some
doctors and breast-feeding advocates are irate.?

http://www.breastfeedingtaskforla.org/media/WSJ%2003%2004%2004%20Nestle%20Formula.pdf



Search criteria:

"Infant formula market OR industry " billion 2002..2004 
://www.google.com/search?q=%22Infant+formula+market+OR+industry+%22+billion+2002..2004



I hope this is helpful.

Best regards,
Bobbie7

Clarification of Answer by bobbie7-ga on 03 Nov 2004 09:15 PST
Dear Dnp,

I have located additional information.


The Mead Johnson U.S.  Baby Formula market was worth $486 million in 2003.

?The lucrative baby formula market in the US, worth over $486 million
to Mead Johnson, prompted the company to stall a federal breastfeeding
ad campaign end 2003.?

?Mead Johnson, a subsidiary of Bristol-Myers Squibb claims to be the
world leader in infant formulas with its Enfamil family formulas.
Worldwide sales reached $721 million in 2003.?
http://www.ibfan.org/english/pdfs/btr04/btr04meadjohnson.pdf


?Ross Products, the Abbott subsidiary that produces the Isomil and
Similac brands, and Mead Johnson Nutritionals, the Bristol-Myers
subsidiary that makes Enfamil, are the largest companies in the
business.?

?Ross has about a third of the infant-formula market, second to Mead,
which has more than half. The other major players are the Swiss giant
Nestlé and Wyeth, based in Madison, N.J., which makes Wal-Mart's
Parent's Choice formulas as well as America's Store Brand, which is
sold at stores like Kmart and Target and wrapped in their own labels.?

Source: 
June 1, 2003
The Marketing of a Superbaby Formula
By GREG RETSINAS
http://www.lsi.ku.edu/lsi/internal/formula_mention_nytimes.pdf


I have not been able to locate a more recent study similar to ?The
Infant Formula Prices and Availability: Final Report to Congress?
which provides the exact information you require.
http://www.ers.usda.gov/publications/efan02001/efan02001appa.pdf


It seems that freely available up-to-date sales data for each company
is scarce; however there is some high-quality information available in
the report BABY FOODS & INFANT FORMULA  published in January 2004.
The only problem is that this report is very expensive.
Here the link link to this report.
http://www.the-infoshop.com/study/go9747_gobaby_foods_toc.html

Sincerely,
Bobbie7

Clarification of Answer by bobbie7-ga on 03 Nov 2004 09:25 PST
In addition to the additional information  that I recently posted
above, I would like to add a few more snippets of relevant data taken
from Euromonitor.

"In 2003, baby milk formula was the single largest market sector,
accounting for more than three quarters of the baby food market
totaling US$3.9 billion."

"Mead Johnson Nutritional led value sales in 2002 with a 40.7% share
of the market."

"The baby food market is dominated by Bristol Myers Squibb and Abbott
Laboratories, which control 66.6% of the total market with their
infant formula brands Enfamil and Similac."

"Baby milk formula should remain the dominant sector in the market,
with 70.3% of the market reaching a value close to US$4.3 billion in
2008."

http://www.majormarketprofiles.com/report_summary.asp?icode=PK&s=snap&docid=26631

Clarification of Answer by bobbie7-ga on 03 Nov 2004 10:43 PST
Hello again Dnp,

I locate some more information.

According to the ABBOTT LABORATORIES 10-K SEC filing, filed on 02/25/2004:
http://www.hoovers.com/free/co/secdoc.xhtml?ipage=2629709&doc=0&attach=on
Ross Products, Pediatric Nutritionals sales in 2003 were $1,093
(dollars in millions).
Ross Products, Pediatric Nutritionals sales in 2002 were $1,003 
(dollars in millions).

I hope this helps!

Best regards, Bobbie7

Request for Answer Clarification by dnp-ga on 03 Nov 2004 11:23 PST
Thank you again.
You mentioned about the Mead Hohnson U.S. Baby Formula Market ($486
million in 2003)
Do you have numbers for Ross, Nestle or others as well?

I understood of Ross has about a third of the market, but what exactly
are the numbers as I need to compare within the numbers.

Sincerely
dnpc

Clarification of Answer by bobbie7-ga on 03 Nov 2004 11:28 PST
Ross Products:

According to the ABBOTT LABORATORIES 10-K SEC filing, filed on 02/25/2004:
http://www.hoovers.com/free/co/secdoc.xhtml?ipage=2629709&doc=0&attach=on

Ross Products, Pediatric Nutritionals sales in 2003 were $1,093
(dollars in millions).

Ross Products, Pediatric Nutritionals sales in 2002 were $1,003 
(dollars in millions).

Request for Answer Clarification by dnp-ga on 03 Nov 2004 11:34 PST
Thank you for the sales numbers for Ross.
But this number is the total sales for Ross products.
I am looking for "Infant Formula" sales numbers not the total product sales.
Sincerely,

Clarification of Answer by bobbie7-ga on 03 Nov 2004 11:45 PST
Ross products are divided into Pediatric Nutritionals and Adult Nutritionals.
Sales for Pediatric Nutritionals in 2003 were $1,093 (dollars in millions).
Sales for adult Nutritionals in 2003 were $809   (dollars in millions).
The SEC filings do not provide a further breakdown of the Ross Product category.

Source: page 31
ABBOTT LABORATORIES 10-K SEC filing
http://www.hoovers.com/free/co/secdoc.xhtml?ipage=2629709&doc=0&attach=on


I have been searching for additional information for hours and I
believe thatI have reached a dead end for free up-to-date information.

Have you checked out the report BABY FOODS & INFANT FORMULA  published
in January 2004.
http://www.the-infoshop.com/study/go9747_gobaby_foods_toc.html
dnp-ga rated this answer:4 out of 5 stars and gave an additional tip of: $10.00
would have been much better, if I could've gotten a specific numbers
to compare among compnies, which what I was looking for.

Comments  
Subject: Re: Infant Formula Sales/Market/Statistics
From: dnpc-ga on 03 Nov 2004 08:31 PST
 
Bobbie7-

Thank you so much for the quick answer.
It is a helpful information regarding the market, but "sales or
statistics" is  also meant by "by comapany/manufactuer/brand", for
example, Ross, Mead Johnson or Carnation. What are the sales numbers?
any graph?
Sorry for not making my question clear.

Best Regards,
dnpc
Subject: Re: Infant Formula Sales/Market/Statistics
From: bobbie7-ga on 03 Nov 2004 09:16 PST
 
Dear Dnpc,

I posted additional information in the clarification box.

Best regards,
Bobbie7
Subject: Re: Infant Formula Sales/Market/Statistics
From: bobbie7-ga on 03 Nov 2004 16:36 PST
 
Dear Dnpc,

Thank you for the tip. 

If I happen to come across additional information I will post it here
in the comment box.

Sincerely,
Bobbie7

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