I own a small business that has been incorporated for four years. I
spend about $250,000 per month. What is an average to good ROI each
month?

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Request for Question Clarification by omnivorous-ga on 04 Nov 2004 08:27 PST

RC --

Have you seen the business metrics for various types and sizes of businesses here:
http://www.bizstats.com/

Best regards,

Omnivorous-GA

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Clarification of Question by theredcloud-ga on 09 Nov 2004 07:48 PST

Yes, I am familar with bizstats - Are there any other sites that
accurately discuss metrics. I own a small marketing company that has
been incorporated for four years. I spend about $250,000 per month.
What is an average to good ROI each
month?

RC --

The best other source of metrics for your business is the Direct
Marketing Association (DMA).  They have a wide variety of studies,
including detailed studies on effectiveness of various media.  Here's
a link specifically to their 2004 Statistical Fact Book:
http://www.the-dma.org/bookstore/cgi/displaybook?product_id=009349

Best regards,

Omnivorous-GA