From the Travel Industry Association of America: September 2004:
?Nearly 64 million online travelers?30 percent of the U.S. adult
population?used the Internet in the past year to get travel and
destination information. Of that group, 44.6 million actually booked
at least one travel service or product online in the past year.?
?The number of Americans using the Internet for travel planning
remains stable at 63.8 million.?
(. . .)
?45 million people?nearly three-quarters of all online travel
planners?booked travel over the Internet in the past year, up nearly
six percent from one year ago. And the number of online bookers doing
all of their travel booking online continues to grow, with 40 percent
now doing so, versus 29 percent a year ago.?
(. . .)
?Airline tickets continued to be the most frequently purchased travel
products online, reported by 82 percent of all online travel bookers,
up from 75 percent in 2003. This was followed by accommodations at 67
percent and rental cars/RVs at 40 percent. Compared to a year ago,
there was also notable growth in online travel bookers purchasing
travel packages (16% vs. 12%) and tickets for tours or excursions (11%
vs. 4%). Online travel bookers spent an average of $2,700 in online
travel purchases in the past year, up from $2,600 the previous year.?
Travel Industry Association of America: September 2004
http://www.tia.org/Press/pressrec.asp?Item=346
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From the Travel Industry Association of America: January 2004:
According to the Travel Industry Association of America?s (TIA)
Travelers? Use of the Internet study, ?more than 64 million online
travelers?-30 percent of the U.S. adult population?-used the Internet
last year to get information on destinations or to check prices or
schedules. Of that group, 42.2 million actually booked travel online
during 2003.?
(. . .)
?In 2003, over 42 million people?-or two-thirds of all online travel
planners?-booked travel using the Internet, up 8 percent from 2002.
And the number of online bookers doing all of their travel booking
online continues to grow, with 29 percent now doing so, versus 23
percent in 2002.?
(. . .)
?Airline tickets continued to be the most frequently purchased travel
products online, reported by 75 percent of all online travel bookers.
This was followed closely by accommodations at 71 percent, a dramatic
increase from 57 percent in 2002. Rental cars were the third most
popular travel service or product booked online (43%). Online travel
bookers spend an average of $2,600 online in a year, up from $2,300 in
2002.?
(. . .)
?Over 35 million online travelers have signed up with a travel
supplier website or online travel service to receive e-mail offers and
promotions. In addition, 10 million have been influenced by an e-mail
promotion to actually take a trip they otherwise would not have
taken.?
Travel Industry Association of America: January 2004
http://www.tia.org/Press/pressrec.asp?Item=312
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According to independent research conducted by Feedback Research, a
division of the Claria Corp. of Redwood City, ?? consumers are
searching online for their hotel, airline and car rental needs with 82
percent preferring to make travel arrangements online and 59 percent
of total survey respondents citing they had purchased travel online in
the past 90 days.?
Percentages:
- ?67 % made their purchases at either a travel aggregator site such
as Expedia, Orbitz or Travelocity or a specific airline site.?
- ?78% of survey respondents who purchased from a travel aggregator
site typically preferred to go there first when they begin researching
travel arrangements;
- ?50% of respondents who ultimately purchased from an airline site
typically preferred to go to an airline site first when they begin
researching travel arrangements while 41 percent preferred to go to a
travel aggregator site first.?
- ?Of those loyal respondents who repeatedly purchase from 1 or 2
favorite travel aggregator sites, 82 percent reported doing so because
of "good price"; 30 percent because of "good packages."
- ?The average number of sites viewed per user was 2.62 and the
average user came back to the travel category 11.49 times during the
research period.?
Of total respondents who travel for business:
- ?24% usually book their travel within 1 week in advance on an
airline site; while 78% of total respondents who travel for leisure
usually book their travel on an airline site 3 or more weeks in
advance.?
San Jose Business Journal: August 2004
http://sanjose.bizjournals.com/sanjose/stories/2004/08/16/daily16.html
==========================================
According to Nielsen//NetRatings, ?travelers do a lot of comparison
shopping when making travel arrangements.? During September-November
2003, ?46 percent of Expedia visitors also went to Travelocity and 44
percent went to Orbitz; 50 percent of Travelocity's audience also
browsed Orbitz and 59 percent browsed Expedia; 56 percent of Orbitz's
visitors also surfed Expedia and 50 percent also surfed Travelocity.?
Other findings:
?The unique audience for travel sites from home and work grew by 27
percent ? from 47.8 million in November 2002 to 60.4 million in
November 2003.?!
?The time spent per person at travel sites was 37 minutes and 23
seconds (also from home and work) in the U.S. during November 2003, up
from 36 minutes for the same period in 2002.?
?The number of online ad impressions in the travel category jumped 11
percent from 2002 to 2003 while total number of impressions in the
Online Ad Universe rose just 4 percent. During 2003, 25 percent of all
online ad impressions placed by travel sites were pop-ups and
pop-unders, while these types of ads comprised just 6 percent of the
Online Ad Universe as a whole in 2003.?
Visitors to Travel Agency Sites by Age, U.S.
December 2003
18-24 11.30%
25-34 19.11%
35-44 23.64%
45-54 23.48%
55+ 22.48%
Source: Hitwise
ClikZ Stats
http://www.clickz.com/stats/markets/travel/article.php/3304691
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From CNN Travel: February 15, 2004
According to Susan Steinbrink, who wrote a report for PhoCusWright
Inc., the company supplies the travel and tourism industry with
research and forecasts, ?23% of U.S. corporate travel bookings are now
made online. That means about $18.8 billion worth of air, car rental
and hotel industry revenue came from bookings made via on-line sites
operated by the suppliers themselves or on sites such as those run by
Orbitz, Expedia, Travelocity and other travel bookers.?
CNN Travel: February 15, 2004
http://www.cnn.com/2004/TRAVEL/02/15/biz.trav.online.bookings.reut/
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August 24, 2004
According to an new Orbitz national survey of travelers with internet access:
?(91%) want to comparison shop multiple hotel brands when booking a hotel.?
?According to the Orbitz Hotel Survey, conducted online by Harris
Interactive, nearly half of consumers (49%) believe web sites like
Orbitz offer the lowest hotel rates more than calling hotels directly
(25%) or using hotel websites (22%) do.?
?Online travelers (43%) anticipate using third-party sites like Orbitz
most frequently for hotel reservations than calling a hotel directly
(40%) or using hotel websites (35%).?
?Consumers turn to sites like Orbitz when booking hotel rooms. Besides
price, the majority (65%) of travelers look for the ability to search
for hotels near a specific address, and another 33 percent value the
ability to search for hotels by specific amenities such as a pool or
fitness center.?
Orbitz Pressroom: August 24, 2004
http://pressroom.orbitz.com/ReleaseDetail.cfm?ReleaseID=142119
==========================================
Search strategy:
Internet tourism industry survey online percent
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Travelers online travel percent
://www.google.com/search?hl=en&lr=&c2coff=1&q=travelers+online+travel++percent&btnG=Search
I hope this is helpful.
Best regards,
Bobbie7 |
