That last response is too generic. If you are looking for hip-hop
media designs, the best place to go is to advertising companies that
cater specifically to a hip-hop community. Attic Designs is one such
company with extremel reasonalbe rates on advertising, direct mail,
and logo design.
Presently the Hip-hop community is undergoing a face change. Activism
is replacing some of the other facets of hip-hop culture rather
rapidly and the urban b-boy is focusing his attention more towards
social issues than southern crunk music might suggest.
As far as the design embodiment of this new trend can be seen in three
very distinct forms that are present in all areas of hip-hop from
flyers to cd covers to clothing.
Retro is back in a major way. Old school seems to be taking over and
not just recent old school either. Micraphones from the 40's and 50's
are appearing on rappers necks and CD covers everywhere. Vintage cars
are a new status symbol becasue it seems everyone has the new
mercedes. Even clothing has takes a turn back to Addidas, Chuck
Taylor's, and other key vintage apparel. The most important concept to
remember is that all these vintage styles have a modern twist to the,.
you might see a rap video with the Artist clad in 40's gangster
apparel but still wearing a du-rag.
Mended clothing, contrary to what people might believe is very in.
This can bee seen in design as well. Anything that is broken, fired,
antique, dusty or showing some characteristic of having endured
suffering represents strength. The hip-hop community has been through
a great deal and they expext thier media to represent this.
The trend we can see in teh hip-hop community is the message. As was
discussed previously, hip-hop is going in a different
direction.Activism is appearing on t-shirts, in lyrics, and leaving
the mouths of b-boys everywhere. A media form should represent this in
any way possible. |