I am looking for case studies of U.S. Senate campaigns where the
candidate has contributed at least a million dollars of his/her own
money to his/her own campaign. The classic example of this would be
Jon Corzine, NJ, 2000. For this question, the candidate may have won,
lost the general election, or lost in the primary. The time range is
the last 20 years. The case studies need not be extensive; a few
sentences summarizing the general strategy of the campaign and the
opposition would suffice. Please provide at least 12 cases--I would
reward additional cases or exceptional detail with a tip.

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Clarification of Question by yobuddy-ga on 13 Nov 2004 18:36 PST

Thanks everyone for the comments. I am really looking though for some
case studies--specific information on the strategy of individual
campaigns, such as advertising choices, timing of campaign, finance,
polling, message/theme, and any other decisions made over the course
of the campaign.

The amount of detail does not to be great but it must be regarding
campaign strategy.

I am already familiar with opensecrets.org--a very interesting and informative site.

Steve Forbes and Ross Peor both contributed lots of money to their own
presidential campaigns and Richard Mellon Scaife spent a lot of money
undermining Bill Clinton.

S E N A T O R   (R - IL) 
Peter G. Fitzgerald 
Candidate self-financing
 $2,074,063
 (42.2%)

S E N A T O R   (D - MN) 
Mark Dayton 
Candidate self-financing
 $11,772,067
 (85.4%

S E N A T O R   (D - NJ) 108th
Frank R. Lautenberg
Candidate self-financing
 $1,530,000
 (43.4%)
 
S E N A T O R   (D - NJ) 108th
Jon S. Corzine 
Candidate self-financing
 $62,588,967
 (94.9%)
 
S E N A T O R   (D - WA) 108th
Maria Cantwell
Candidate self-financing
 $10,331,911
 (62.7%)
 
 S E N A T O R   (D - WI) 108th
Herb Kohl 
Candidate self-financing
 $5,335,800
 (94.7%)
 

S E N A T O R   (R - IL) 107th
Peter G. Fitzgerald 
Candidate self-financing
 $13,801,049
 (71.0%)
 
 S E N A T O R   (D - NC) 107th
John Edwards
Candidate self-financing
 $6,150,000
 (53.7%)
 
S E N A T O R   (D - MA) 106th
John Kerry 
Candidate self-financing
 $1,940,000
 (11.9%)
 
S E N A T O R   (R - NE) 106th
Chuck Hagel
Candidate self-financing
 $1,058,363
 (19.2%)
 
S E N A T O R   (R - OR) 106th
Gordon H. Smith
Candidate self-financing
 $3,019,380
 (26.7%)
 
S E N A T O R   (D - CA) 105th
Dianne Feinstein
Candidate self-financing
 $2,530,053
 (15.2%)
 
S E N A T O R   (R - NC) 105th
Lauch Faircloth
Candidate self-financing
 $1,700,000
 (14.5%)
 
S E N A T O R   (R - TN) 105th
Bill Frist 
Candidate self-financing
 $1,503,029
 (12.0%
 
S E N A T O R   ( D - M A ) 
Edward M. Kennedy
1996 ELECTION CYCLE
Candidate  $1,350,000  (9.8%) 

S E N A T O R   ( R - U T )
Robert F. Bennett
1996 ELECTION CYCLE
Candidate  $3,436,901  (71.6%) 

http://www.opensecrets.org/ for more info

There's some good info here (scroll down to "Top Self-financed Senate Candidates"):

http://www.opensecrets.org/pubs/bigpicture2000/overview/soft_money.ihtml

Also here (scroll down to "Top Self-funded Senate Candidates"):

http://www.opensecrets.org/pressreleases/04results.asp