Taken from the Apple site,
http://www.apple.com/legal/trademark/guidelinesfor3rdparties.html :
These guidelines are for Apple licensees, authorized resellers,
developers, customers, and other parties wishing to use Apple's
trademarks, service marks or images in promotional, advertising,
instructional, or reference materials, or on their web sites,
products, labels, or packaging. Use of the "keyboard" Apple Logo
(Option-Shift-K) for commercial purposes without the prior written
consent of Apple may constitute trademark infringement and unfair
competition in violation of federal and state laws. Use of Apple
trademarks may be prohibited, unless expressly authorized.
If you are a licensee of an Apple trademark or logo and have been
provided with special trademark usage guidelines with your license
agreement, please follow those guidelines. If your license agreement
does not provide usage guidelines, then follow these guidelines. If
you are an Apple Authorized Reseller, you need to refer not only to
these guidelines but also to the Apple Corporate Identity Guidelines
for Resellers and the AppleFund Guidelines which are posted to the
Apple Sales Web site.
Apple's trademarks, service marks, trade names, and trade dress are
valuable assets. In following these guidelines, you help us protect
our valuable trademark rights and strengthen our corporate and brand
identities. By using an Apple trademark, in whole or in part, you are
acknowledging that Apple is the sole owner of the trademark and
promising that you will not interfere with Apple's rights in the
trademark, including challenging Apple's use, registration of, or
application to register such trademark, alone or in combination with
other words, anywhere in the world, and that you will not harm,
misuse, or bring into disrepute any Apple trademark. The goodwill
derived from using any part of an Apple trademark exclusively inures
to the benefit of and belongs to Apple. Except for the limited right
to use as expressly permitted under these Guidelines, no other rights
of any kind are granted hereunder, by implication or otherwise. If you
have any questions regarding these guidelines, please talk to your
Apple representative or send an e-mail to Apple's Trademark Department
at appletm@apple.com.
Authorized Use of Apple Trademarks
1. Advertising, Promotional, and Sales Materials: Only Apple and its
authorized resellers and licensees may use the Apple Logo in
advertising, promotional, and sales materials. Apple Authorized
Resellers may use the Apple Logo only as specified in their reseller
agreement and the Apple Corporate Identity Guidelines for Resellers
and such use must always be in conjunction with the appropriate terms
that define the relationship authorized by their contract with Apple.
For example:
Authorized Reseller
Authorized Value Added Reseller
Authorized Service Provider
Authorized Wholesaler
The need of a license to some-degree is no doubt the same for Dell and
Microsoft; although there?s a contact email for apple in the text
which was appletm@apple.com.. |
