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Q: Advertising marketing ( Answered 4 out of 5 stars,   0 Comments )
Question  
Subject: Advertising marketing
Category: Business and Money > Advertising and Marketing
Asked by: totomigi-ga
List Price: $100.00
Posted: 19 Jul 2002 08:07 PDT
Expires: 18 Aug 2002 08:07 PDT
Question ID: 42867
I am looking for information about fresh or chilled ready meals, main
brands, product & portfolio, retailing distribution, consumer insights
Answer  
Subject: Re: Advertising marketing
Answered By: onlinexpert-ga on 19 Jul 2002 09:15 PDT
Rated:4 out of 5 stars
 
Hi totomigi-ga 

Thanks for using Google Answers.
According to the article "Ready for anything? The growth of the
prepared meals market" 17 Apr 2002 Author: Amanda White
"During the last two years, innovation and growth have been the
watchwords of the ready meals market in many countries worldwide. With
a comprehensive overview of the latest developments in the prepared
meals category, Mintel’s Amanda White argues that the best is yet
come."
http://just-food.com/features_detail.asp?art=618&app=1

List of major companies and their brands in Fresh or Chilled Ready
Meals:

1. Unilever 
The main brands are Birds Eye Burgers, Birds Eye Peas, Birds Eye Fish
Fingers and enjoy! Find the details on each of these brands and the
company portfolio at:
http://www.unilever.co.uk/ourbrands/category_frozenfood.html

2. Nestle
The main brands are Crosse & Blackwell, Lean Cuisine, Pasta Choice and
Snack Stops. Find more details on company portfolio at:
http://www.nestle.com/

3. Heinz
The main brands are Heinz, Weight Watchers, Ross, Linda McCartney,
Heinz Instant Noodles. Find more company portfolio at:
http://www.heinz.com/jsp/index.jsp

4. Northen Foods
Find the list of brands and company portfolio at:
http://www.northern-foods.co.uk/products/products_intro.html

5. Hazlewood Foods
Find the list of brands and company portfolio at:
http://www.hazlewoodfoods.com/main/menu.ihtml?s=2

6. Golden Vale
The main brands are Rye Valley Foods, own-labels. Find more on company
portfolio at:
http://www.goldenvale.com/busi.htm

Sites of Interest To You:

"Directory of producers and retailers of ready meal products under the
specific product"
http://www.aboutfood.co.uk/foodfinder/ready_meals.html (Click on
category concern)

"Consumer reviews and price comparison for ready meals"
http://www.uk.ciao.com/categories/1,5084229,5084402,5084434,5089374.html

"Comprehensive market study of ready meals market in Europe, it's
potential, current market size etc., "
http://www.readymealsinfo.com/articles/eurmm.htm

"Overview on ready meals market breakdown, frozen brand audit, total
market study etc.,"
http://www.readymealsinfo.com/headlandrep3/index.asp

"Insight into prepared foods"
http://www.preparedfoods.com/index.asp

"Consumer Research Papers on various food products"
http://www.readymealsinfo.com/resources/research_con.asp

"Report on Ready Meals in UK in 2001" 
http://just-food.com/store/products_detail.asp?art=10804&lk=nd02&c=1

Leatherhead Food Research Association's Press Release: "Ready Meals -
The Ultimate Convenience Food"
http://www.lfra.co.uk/lfra/lfra/press796.html

News: June 2002, "READY MEALS IN FRANCE"
http://www.perlarom.com/gb/news/news_main.html

Search Strategy:

"ready meals" market
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22ready+meals%22+market

"ready meals" companies
://www.google.com/search?q=%22ready+meals%22+companies&hl=en&lr=&ie=ISO-8859-1

"ready meals" US market
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22ready+meals%22+US+market

"ready meals" top companies
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22ready+meals%22+top+com

Hope this helps
OnlineExpert

Request for Answer Clarification by totomigi-ga on 20 Jul 2002 08:33 PDT
Some of the information is related to frozen foods business and
brands. By chilled ready meals I mean fresh or short life or on
chilled cabinet, not frozen or hold on the freezzer.
Is possible narrow the information to such market area ?

Clarification of Answer by onlinexpert-ga on 20 Jul 2002 10:37 PDT
Hi totomigi-ga  

Please some more companies which deals in ready meals market.
Ter Beke, a dynamic European fresh food group offers a variety of
fresh ready meals, meats, delicatessen products and sauces. Their
products are marketed under the brand name "Come a Casa" (made at
home) in UK. They offer predominantly mediterranean-based dishes, the
range uses only freshly produced and natural ingredients without
artificial additives of any kind.
Find more details at:http://www.terbeke.co.uk/ie/index2.html

Geest is one of the leading fresh prepared food and produce companies
in UK. Their products are also extensively supplied from sites located
from Belgium,France, Spain and South Africa
Find more details at: http://www.geest.co.uk/


More on Fresh Meals:

"Consumer reviews and price comparison for Ready Meals"
http://www.uk.ciao.com/categories/1,5084229,5084402,5174480.html

"British Frozen Food Federation's website giving facts and figures of
fresh meals market"
www.bfff.co.uk/factfall.htm

"Market Data on Ready Meals"
http://www.nutrifreeze.com/Information/Publications/European.htm

Hope this helps
OnlinExpert
totomigi-ga rated this answer:4 out of 5 stars

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