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Q: Lottory market - India ( Answered,   0 Comments )
Subject: Lottory market - India
Category: Business and Money > Advertising and Marketing
Asked by: researchforme-ga
List Price: $5.00
Posted: 19 Jul 2002 12:02 PDT
Expires: 18 Aug 2002 12:02 PDT
Question ID: 42946
I am in preliminary stages of accumulating information to prepare a
business plan - Lotto Market in India.
I require information on the general industry (Global and Indian -
statistics etc.), Indian - market potential, competition, legalities,
marketing strategy, financial analysis and everything else that goes
in a business plan. Can someone provide all this info?
Subject: Re: Lottory market - India
Answered By: onlinexpert-ga on 20 Jul 2002 07:13 PDT
Hi researchforme-ga 

According to an article published in ( ) on Sunday, June 2, 2002 by it's Staff
Reporter "Super Lotto, the country's [India's] first online lottery
commenced operations at retail centers across the country from March
6th, 2002...
The unique concept of online gaming has been launched by Playwin
Infravest Private Limited promoted by the Rs 4,500 crore Essel Group.
Says Subhash Chandra, Chairman of the Essel Group, "Online lottery is
a huge business globally with a market size of around US $ 125

In India, government issues license to operate lottery. The government
of Sikkim is the first to launch online lottery in India. Many other
state governments such as Karnataka, Maharashtra etc., are in the
process of introducing online lottery. The state government gets
directly benefited out of it. In "Super Lotto" deal, 20% of the
revenue generated would be given to the government for welfare
programs, like primary education and infrastructure projects, 50%
towards the prize money and the balance towards operating costs by
According to another article published in on 15
April 2002,
"Motivated by the recent success of Playwin (India's first online
lottery), the Maharashtra government has given the Royal Western India
Turf Club (RWITC) permission to introduce online gambling for horse
races, 'Chalomumbai' reported.
..The government will soon issue tenders to private firms to allow
such betting.
Two companies, and, have shown interest
in offering gambling on the Internet. They say they have the
infrastructure to start operations within a week.
As a first step, the betting tax will be reduced to 9%. The
Maharashtra government has already been assured an annual return of Rs
100 crore for the Playwin lottery and hopes it will earn a similar
amount on online gambling. The illegal betting market [in India] is
estimated to be about 100 times the legal betting at the RWITC, which
has an annual turnover of about Rs 110 crore."

Loto Market Potential in India:

According to news stories in
"MAHARASHTRA, India (April 11, 2002) -- "The State Commissioner for
Lotteries is drawing up a set of rules regarding the use of online
gambling and the division of profits. The government will soon issue
tenders to private firms to allow such betting."  

As of now there is only one player operational in Indian market i.e.,
Super Loto, hence I feel there is tremendous market potential. It is
estimated to be a business between Rs 5,000 and Rs 6,000 crore.

Some Useful facts: 

-- The worldwide market for these games is pegged at $125 billion (Rs
6,00,000 crores)
-- In the UK the online lottery reportedly sells seven times more than
-- In the US, reportedly the single largest market for these games,
online lotteries have created 15,000 millionaires till date
Source: Article published in Business Line Internet Edition, Financial
Daily from THE HINDU group of publications on Thursday, May 02, 2002
"Getting India to play" by Purvita Chatterjee.

Other Sites of Interest:

"List of Articles on Online Lottery"

Government Rules and Regulations:

"Internet Gambling: Legalization and Regulation?" By Brock S. Ramsey
December 2001

Article on "Gambling and Betting" in India:

Search Strategy:

Lotto Market India

Lotto India government regulation

Online lottery regulation India

Hope this helps
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