Since The Mountain Won't Come To Mohamed...
I don't mean to sound flippant, but you should GO to websites related
to your audience, see where they spend their time and find ways to
place your ads there.
You ARE ahead of the game by narrowing down WHO your audience is, to
some extent. But just saying "college students" is not enough. Since
you also say you want to focus on small business websites, I presume
you mean college students working toward a BA or Comp Sci degree? Or
Comp Engineering? Maybe all of those.
Next, go to the websites of the schools (most have them) that feature
good programs in those areas (to find this info, go to
collegeboard.com, which lists all colleges available and offers
searches by such things as those offering preferred courses in certain
fields. If the college sites don't offer advertising, they may give
you alternate ways to advertise-- on forums and BBs on their site,
which students often visit.
Anyway, that's my suggestion.
Please bear in mind that these are comments, offered for free, by an
experienced marketer and not a part of the service you're paying for.
Tracker Mo
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