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Q: Rogers Broadcasting Ltd ( Answered 5 out of 5 stars,   2 Comments )
Subject: Rogers Broadcasting Ltd
Category: Business and Money
Asked by: mitchellw-ga
List Price: $50.00
Posted: 10 Jan 2006 13:01 PST
Expires: 09 Feb 2006 13:01 PST
Question ID: 431688
I'm giving a speach to the sales force. I want the companys history,
leadership - and a little about them - competition, and future issues.
Subject: Re: Rogers Broadcasting Ltd
Answered By: emjay-ga on 10 Jan 2006 17:15 PST
Rated:5 out of 5 stars
Dear mitchellw,

Thanks very much for your question! I hope that the following
information will prove useful as you prepare your address.

Rogers Broadcasting Ltd. began with Edward S. ?Ted? Rogers, Sr, a
pioneer in radio technology and the first amateur radio operator to
transmit a signal across the Atlantic. In 1925, Rogers Sr. invented
the alternating current (AC) radio tube, which allowed radios to be
powered by regular household electricity rather than the bulky,
corrosive and unreliable batteries previously used. Mr. Rogers'
invention contributed greatly to the radio soaring in popularity and
becoming a fixture in most households.

In 1931 Rogers begin dabbling in television after being awarded an
experimental TV license. Unfortunately, Rogers died at 38 in 1939
without seeing his television dreams become reality. His business
interests were sold, but his young son Ted Jr. would carry on the work
begun by his father.

While articling at a law firm in 1962. Ted Jr. founded Rogers Radio
Broadcasting Limited and acquired the nation's first FM radio station,
Ottawa's CHFI-FM. Much as his father had helped popularize the radio
itself, Ted Jr. was largely responsible for popularizing FM radio in
Canada. Ted Jr. became interested in cable television after looking
into broadcasting one of his radio stations on a spare cable channel.
He became increasingly fascinated with the medium and its programming
potential, and decided to enter the business. In 1967 he obtained
licenses for areas in and surrounding Toronto, Brampton and

In the 1970s, Rogers Cable TV distinguished itself as Canada's most
innovative cable company. It was the first to broaden beyond 12
channels and offered significant programming choice, especially in the
realm of multi-cultural TV. In the late 1970s and early 1980s, the
Rogers empire continued to grow with the acquisition of Canadian
Cablesystems Limited and Premier Communications Limited, the latter
nearly doubling Rogers' cable subscriptions and making it Canada's
largest cable television provider. During this time Rogers also
expanded into the US market by purchasing UA-Columbia Cablevision,
becoming for a time the world's largest cable company with over one
million subscribers (Rogers sold its US interests in 1989 to focus on
the Canadian market).

Today, the Rogers Broadcasting group includes 46 radio stations across
Canada, three multicultural television stations, regional sports
programming service Rogers Sportsnet and The Shopping Channel,
Canada's only tele-shopping service. Rogers Broadcasting also holds
minority interests in television stations including Outdoor Life
Network and The Biography Channel Canada. Rogers Cable serves
approximately 2.26 million basic subscribers -- approximately one
third of all Canadian cable customers. 89% of Rogers Cable subscribers
live in Ontario, with the remainder in New Brunswick and Newfoundland
and Labrador.

Rogers radio, television and publishing divisions together form Rogers
Media, a division of Rogers Communications Inc.; other Rogers
interests include video stores, sports (Rogers recently bought the
Toronto Blue Jays and owns Toronto's Rogers Centre, formerly the
SkyDome) and cellular and high-speed internet service. Rogers was the
first company to offer digital cable in Canada and has recently
introduced features including interactive TV and TV-on-demand. Rogers
also recently introduced Rogers Home Phone, a cable telephony service
which operates through Rogers' advanced broadband IP (Internet
Protocol) network. Other recent developments at Rogers Broadcasting
include the acquisition in 2005 of NOWTV, a religious television
station based in British Columbia and re-branded as OMNI.10, and
expansion into Asia with the formation of SW Rogers Media in
partnership with China's Sun Wah Media.

Major Rogers Broadcasting competitors include Aliant, Shaw
Communications Inc., Bell Globemedia, CanWest Global and CHUM Limited.

The Rogers Group of Companies is involved with charitable initiatives
including documentary and television funding.

Key players at Rogers Broadcasting:

Tony Viner, President and CEO, Rogers Media 
Rael Merson, President, Rogers Broadcasting Ltd
Douglas Beeforth, President, Rogers Sportsnet

I used the following sources to compile the above information, and you
may wish to explore them further:

Innovation in Canada ? Submission ? Rogers Communications (Government
of Canada website)
< > profile for Rogers Communications
< >
Rogers Communicatios Inc. company profile on Yahoo! Finance
< >

Rogers Online
< >

Ted Rogers profile -- The Museum of Broadcast Communications
< >

I used search strings including the following to answer your question:

future ?rogers media?
rogers broadcasting ltd.
?rogers broadcasting? competitor
?rogers broadcasting? rival
rogers media rivals

Best of luck with your speech, and please feel free to request any
further information or clarification required prior to rating my
answer. All the best!


Request for Answer Clarification by mitchellw-ga on 11 Jan 2006 00:21 PST
Thank you for your prompt and helpful responce. The only part I'd also
asked for info about is "and future issues."

Clarification of Answer by emjay-ga on 12 Jan 2006 06:30 PST
Hi mitchellw,

Thank you for your clarification request! Two issues of focus as
Rogers forges into the future are high-definition TV and network
integration and performance. I found a great article by Jeff
Baumgartner and Leslie Ellis titled ?Men of the Year; Armed for the
future?Today? on the website for CED Magazine; it's dated January 1st,
2006 so the information is a fresh as it gets. :) The article profiles
three Rogers Communications executives and outlines their priorities
and visions for the future of Rogers. Here's an excerpt on Rogers
Communications VP of technology and architecture development,
Alexander Brock:

?With multiple industries agog over the prospect of deploying IP
Multimedia Subsystem (IMS) technology, it's good that the one guy who
really, truly gets it is playing for the home team.

"...Brock can talk IMS from every angle (and in a dignified British
accent, to boot). When asked what it is: "In its simplest form, it's
an open, standardized, operator-friendly, next generation network
architecture that is nicely agnostic. It's fixed; it's mobile. It
transcends the applications environment. It's all IP; it's all SIP
(Session Initiation Protocol)."

?When asked why it matters: "IMS is a philosophy of change, because it
means you're not building monolithic networks anymore," Brock relates.
"You're saying, I have a cable network, and a wireless network, and a
fixed line network, and they're all going IP. How can one integrate
them to add value, and reduce operational expenses?"

?On the services front, IMS matters because it allows operators to
really enable, for the first time, cross-platform services, QoS,
authentication, encryption, and new concepts, like presence services,
Brock explains. Ultimately, he argues, it makes the cable pipe more
much valuable?and never "dumb."

"...The notion of "convergence" (yes, that word is back) is one of
Brock's top three priorities. Specifically, converged voice. That
means fixed mobile convergence (FMC), which allows a customer to
switch back and forth between the cellular network, and the in-home IP
network, to lock on to the best possible signal.?

And here's a bit on Dermot O'Carroll, the SVP of network engineering &
operations for Rogers Cable:

?Now, it's a matter of innovating?a mantra at the Canadian MSO.

?Two theories drive O'Carroll's engineering leadership. One is
Zen-like; the other scientific enough to warrant consideration as a
sort of "O'Carroll's Scaling Theorem."

?The Zen: That a company's greatest strength is also its greatest
weakness. In an applied sense, O'Carroll was talking about the
centralized nature of the Rogers network.

"Ours is a single network," O'Carroll continues. "We own all our own
inter-city fiber systems, and we have a single headend where we
assemble and distribute content?so when we launch a new channel or
service, we can launch everywhere, simultaneously."

?One nation, one headend: Strong in economics and competitive response
time, "but if you ever had a disaster, you're in trouble," O'Carroll

?That drove a plan to upgrade the company's nationwide SONET network,
and apply redundancy mechanisms.

?And then there's the matter of network scale, which O'Carroll views
as one of the bigger issues facing network operators today. "Whether
it's the combining network, or switching capacity, or IP network
capacity, it's a big challenge to anticipate scale. If you hit that
wall, things can go wrong fast."

?Enter O'Carroll's second major theory. It goes like this: "Every time
you increase your load by an order of magnitude, you need a
fundamental change in either process or technology, to handle that
increased load."

?To that end, O'Carroll lists network performance as his number-one
priority, followed by increasing market share of IP-connected homes,
and implementing advanced compression techniques.

"We think it's hugely important to increase market share in IP homes,
because the future is all about new digital and IP-based products,"
O'Carroll says. "As for advanced compression?it's all about delivering
more HD channels." Currently, Rogers offers a hefty 32 channels of
HDTV, "and we expect to have a lot more."

The article closes with glimpse into Rogers' overall strategy for the future: 

"Just because it has the coveted quad-play, Rogers isn't about to lower its guard.

"What makes us stronger is that our competitor is quite strong. We
have a ton of respect for Bell Canada," [Chief Strategy Officer] Lee

"But Rogers hopes to stay ahead with its extensive slate of services
and its approach to the market. And its dedication to innovation,
which starts at the top."

The article in its entirety can be viewed at 
< >.

You may also be interested in this slightly older article, which
discusses the challenges faced by radio stations including those owned
by Rogers as subscription-based radio services (e.g. Sirius Satellite
Radio) increase in popularity:

"Private radio dials up a revenue revival" 
< >

I also unearthed a few events and projects that are in the offing for Rogers:

- Multicultural station OMNI TV Manitoba will launch on Monday,
February 6th in Winnipeg as part of Rogers' purchase and re-branding
of BC-based NOWTV.

- Rogers announced in December that it will deliver a total of $950
000 over the next 7 years to independent produers of religious
programming in Manitoba and British Columbia, with the resulting
programming to be aired on Rogers' OMNI stations.

- In 2006, Rogers will add over 1000 movie titles to its
movie-on-demand service, which is offered free to Movie Network

I used some of the following search strings to complete your clarification:

"issues facing" rogers communications
"future of" rogers communications
challenges ahead "rogers broadcasting"

Hope this does the trick. :) All the best!

mitchellw-ga rated this answer:5 out of 5 stars
Well done. My first use of Google answers. Not sure of the right
price. I felt $50 was generous but don't know the time that was spent.
Any thoughts?

Subject: Re: Rogers Broadcasting Ltd
From: emjay-ga on 11 Jan 2006 09:56 PST
Hi mitchellw,

I am working on your clarification and will post it later today.
Thanks for your comments and request!

Subject: Re: Rogers Broadcasting Ltd
From: emjay-ga on 14 Jan 2006 14:16 PST
Hi mitchellw,

To be honest, when I first read the question I thought you were paying
more than it warranted; all told, however, I put about 6 hours' work
into answering it. So in retrospect, I believe it to be an appropriate

Thanks for your kind comments and high rating -- it was a pleasure
answering your question!


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